// blog
We write about what we build for B2B mid-market companies every day: TYPO3, WordPress and data-driven SEO. Honest, technically sound, no funnel.
AI can create a website in minutes, but legal, technical, and SEO risks can arise just as quickly, risks that companies often don’t notice until months later. Generated text without fact-checking, stolen images, sloppy tracking configuration. We’ll show you where the real risks lie and when AI should be used in a website project.
By 2026, AI agents in small and medium-sized businesses will no longer be just a buzzword, the adoption figures sound impressive, but they often don’t hold up in reality. We’ll take a look at which AI agent projects in SMEs actually work, where they fail due to complexity, and which expectations are almost certain to let you down.
A beautiful website that doesn’t generate leads is the most common reason why small and medium-sized businesses fire their first agency. The problem rarely lies in the design, but rather in a lack of SEO fundamentals, unclear targeting of the audience, and weak CTAs. Drawing on our experience with B2B projects, we’ll show you the three main causes and how to fix them step by step.
Starting April 9, 2026, WordPress 7.0 will require at least PHP 7.4, SMEs using shared hosting with PHP 7.2 or 7.3 risk update errors and downtime. The cost of a clean major update ranges from €1,000 to €5,000, depending on the number of plugins and the complexity of the theme. We’ll show you what to check before the release and where hidden cost drivers lurk.
Google’s AI Overviews have caused a massive drop in traffic in Germany, by 2026, many information searches will end without a single click on the source page. For B2B websites, this means: either appear in the AI response or lose traffic. We’ll show you how to set up your content with GEO optimization.
Google’s AI-powered answers have changed the SERP, the traditional top 10 spots are less sought after than the featured snippet within an AI overview. If you don’t want to lose B2B traffic, you need to write differently. We’ll show you which structural and content principles AI answer systems favor and how you can ensure your visibility.
By 2026, Anthropic Claude will be one of the most important AI partners for B2B applications, precise with technical texts, strong in reasoning, and with a clear focus on safety. We’ll show you what the current models can do for your business, where they outperform ChatGPT, and when it’s worth switching or using them in parallel.
Google’s “People also searched for” box steals clicks from B2B websites every day that would otherwise have gone to you. Users jump from one related search to another without ever opening your page. We’ll show you why zero-click results will be a serious problem by 2026 and how to structure your content so it still gets clicked.
Mobile-first and responsive design sound similar, but they are two fundamentally different concepts. If you confuse the two, you’ll end up with a website that doesn’t look great on any device. We’ll explain the difference using real-world examples and show you why mobile-first should be the standard for new SME projects in 2026.
Third-party scripts like Google Tag Manager, chat widgets, and tracking pixels are the most common cause of poor Core Web Vitals in WordPress. Often, they can be loaded lazily or conditionally without losing functionality. We’ll show you which scripts you really need, which ones can be removed, and how to integrate them without compromising performance.
SEO training might sound like expensive certification courses, but the most valuable resources are often free and hidden in English-language technical literature. We’ll show you which blogs, YouTube channels, and podcasts really help beginners get ahead, and which courses are worth the investment for advanced learners.
A URL migration is the riskiest SEO moment in a website’s life, one wrong redirect, one forgotten canonical tag, and years of rankings are gone. We’ll show you the typical sources of error from migration projects and the checklist you should follow before, during, and after the URL change.
