Since 2007 · 32 long-term client partnerships · GSC data instead of tool scores · 8-hour fixed-price package · Personal consultation included
SEO Audit: An Honest Assessment of Your Website
Starting at €864 (net). Delivery in 5–10 business days. A prioritized action plan instead of an 80-page PDF. Dennis Hüttner himself.
Your website isn’t delivering the results it should. Visitors aren’t coming, rankings are stagnating, or you simply don’t know where you stand. Anyone who goes live after a relaunch or redesign without an SEO audit risks losing up to 95% of their traffic—we see this regularly in projects that were revamped without analysis.
That’s why, before we touch anything, we need a clear diagnosis—not guesswork, but data. Our SEO audit shows you what’s working, what’s holding you back, and where the greatest potential for optimization lies. Search engine optimization starts with understanding, not with changing.
●Since 2007 · 18 years of experience
●32 long-term customer partnerships
●GSC data instead of tool scores
●8-hour fixed-frame course · €864
●Includes a personal consultation
5–10 business days for delivery · One-on-one consultation with Dennis · 32 long-term client partnerships
What an SEO audit reveals
An SEO audit answers the one question most people ask themselves too late: What’s keeping my website from being found on Google?
We don’t just look at the surface. We examine the technical foundation, your content, your keywords, and your competition—using real data from Google Search Console, Screaming Frog, and professional SEO tools.
The result: Not an 80-page PDF full of jargon, but a clear plan with concrete recommendations for action. Prioritized by impact, so you know what to tackle first.
Terms Explained
SEO audit, website audit, or SEO check—which one is right for you?
These terms are often confused. As standard, we conduct a comprehensive SEO audit (technical + content + keywords + competition + AI/GEO). Upon request, we can narrow the scope.
Option 01
SEO Audit
Comprehensive analysis focused on search engine visibility. Technology + Content + Keywords + Competition—all in one document. This one.
Option 02
Website Audit
A broader perspective — SEO plus UX, accessibility, and conversion elements. Ideal when the site needs a strategic overhaul.
Option 03
SEO Audit
A quick overview, often offered as a free scan. Provides initial insights but does not serve as a basis for action.
Variant 04
On-Page Audit
Focus on what happens directly on your pages: meta tags, headings, content quality, and internal linking.
Variant 05
Technical SEO Audit
In-depth technical analysis: crawlability, load time, Schema, Core Web Vitals.
Load time, mobile display, page structure, and how Google reads your pages: Technical SEO determines whether your content even stands a chance.
Load time and Core Web Vitals — how fast your pages load and how Google evaluates this
Crawling and indexing — are your pages being indexed correctly by search engines?
Structured data — are you leveraging the technical capabilities to stand out in search results?
HTTPS, redirects, error pages — clean technical setup without dead links and redirect chains
Canonical tags — are the references to the main version set correctly? Over half of all websites have errors here
Crawl budget — does Google really crawl the important pages?
Mobile-first test — 68% of traffic comes from mobile devices
Content and Metadata (On-Page Audit)
Your pages may be technically flawless, but if the content isn’t right, nothing will rank.
Meta tags (title, description) — what search engines display
Heading structure — are H1, H2, and H3 logically structured?
Duplicate content — duplicate content that cannibalizes itself
Thin content — pages with too little substance
Internal linking — link juice distribution
Image SEO — alt text, file sizes, lazy loading
AI and GEO Readiness
Google and other search engines are increasingly relying on AI-generated answers. If you want to show up in search results, you need content that machines can understand and reference.
GEO Readiness — Generative Engine Optimization. Details on AI SEO.
AI Indexing — Do Gemini, ChatGPT, and Perplexity recognize your content as relevant?
Structured Answers — Do your pages provide clear, quotable statements?
Keywords and Visibility
Current Rankings — for which terms are you being found?
Keyword Potential — What terms is your target audience searching for?
Quick Wins — Keywords ranked 5–20 that can have a big impact with small adjustments
Competition
Visibility comparison — how do you stack up against the top 3?
Content gaps — which topics are others covering that you aren’t?
Backlinks and backlink profile — which ones help, which ones hurt?
What you get
Three things to keep in mind after the audit
No PDF graveyard. A clear working document—written by a human, reviewed by Dennis.
Deliverable 01
Audit Report
A clear summary of all findings: technical, content-related, and strategic. Each weakness is accompanied by an explanation, supporting data, and a recommended course of action. No technical jargon without context.
Deliverable 02
Prioritized Action Plan
Recommendations sorted by effort and impact. Low-hanging fruit first. You can immediately see what can be implemented quickly and what will have the greatest long-term impact.
Deliverable 03
In-person meeting
Dennis will go over the report with you. Every question will be answered. Afterward, you’ll know exactly what to do—whether you implement it yourself, hand it off to your team, or hire us to handle it.
Project Example: Pre-Relaunch Audit
25 employees , 8-hour audit , 6 business days (anonymized)
Background
B2B service provider in southern Germany
Website expanded since 2018, 180 pages
Relaunch planned in 8 weeks
Design drafts already delivered
Goal: “more modern and faster”
What we did
GSC Analysis (12 Months): 42 keywords identified in the top 10
Screaming Frog crawl: 28 pages with significant organic traffic
URL mapping (old → new structure)
Technical audit of mockups: 6 structural risks in the new layout
Four steps: honest, structured, and no pressure to buy. You make the decision.
// Step 01 / 4 · Dauer ~ Day 0
Initial consultation (free, 15 min)
01
You tell us what’s bothering you or where you want to go. We’ll figure out whether an audit is the right next step—or if something else makes more sense. Honestly, not in a salesy way.
15-minute video call with Dennis
A quick look at your site
Recommended Plan: Standard / Express / Enterprise
Deliverable · Clarity on whether an audit is the right approach
// Step 02 / 4 · Dauer ~ Days 1–2
Data collection
02
We use Screaming Frog to crawl your site, analyze Google Search Console data, and evaluate keywords and competitors. We only need read access to your Search Console—nothing more.
GSC Data (12 Months)
Screaming Frog Crawl (technical)
Competitor + Keyword Analysis (DataForSEO)
Deliverable · Complete data snapshot of your site
// Step 03 / 4 · Dauer ~ Days 3–7
Analysis
03
Dennis and the team are going through the data. No automated reports—just human analysis backed by 18 years of experience. What’s really relevant? What’s just noise?
Technical Vulnerability Assessment
Content + Keyword Gap Analysis
AI/GEO Readiness Score
Deliverable · Prioritized finding with impact score
// Step 04 / 4 · Dauer ~ Days 8–10
Report and Discussion
04
You’ll receive the final audit report, and we’ll discuss the results in person (via video call or on-site). After that: a clear plan—the decision is yours.
Report export as PDF + Markdown
60-minute meeting with Dennis
Quick Wins for the First 14 Days
Deliverable · Audit Report + 60-minute regular meeting with Dennis
Packages & Prices
SEO audit as a one-time project or as part of a retainer agreement
Four audit formats depending on scope and time constraints. All prices are net and billed in 15-minute increments at €108 per hour.
RECOMMENDED
Package01
Standard SEO Audit
Standard
For most websites with 50–500 pages, 8 hours is sufficient. Delivery within 5–10 business days. Comprehensive analysis, including a personal consultation.
ab 864 €einmalig
8 HOURS · €108/HOUR · NET
✓Technical SEO + On-Page SEO + Content + Keywords + Competition + AI/GEO
✓Prioritized Action Plan (Cost × Impact)
✓One-on-one meeting with Dennis (60 min)
✓Report as a working document for you, your team, or us
For time-sensitive situations—such as right before a relaunch or after a drop in rankings. Same scope as the standard audit, but prioritized processing within 3 business days.
ab 1.620 €einmalig
15 HOURS · 3 WORKING DAYS
✓Full standard features
✓Delivery in 3 business days
✓Priority processing for an additional fee
Relaunch Preparation · Drop in Rankings · Emergency
For enterprise structures with complex technical requirements, multiple domains, or international architecture (hreflang, geo-targeting). Customized in-depth analysis.
ab 3.240 €einmalig
30 HOURS · CUSTOMIZED
✓Multi-site and hreflang analysis
✓International SEO Architecture
✓Geo-Targeting Audit
✓Expanded Backlink and Competitor Scope
Websites with 500+ pages · Multi-site · International
SEO Audit as a Retainer Service
Many clients start with an audit and then hire us to handle the implementation—on a monthly basis, with full transparency, on an hourly basis, or as part of an SEO package. The advantage: We already have an in-depth understanding of your website and can get started right away.
If we don’t find at least five critical errors or opportunities for improvement in the standard audit that are measurably hindering your visibility, we’ll refund the audit fee. Even if you don’t find the report useful—just let us know within 14 days, and we’ll discuss it and issue a refund if the scope of work isn’t clear.
No guarantees regarding rankings or traffic—that would be unprofessional. Our guarantee applies to the quality of our analysis: measurable, documented, and reproducible.
// PRECISION_COMMITMENT
min. 5Fehler
Otherwise, refund the audit fee
In writing · valid 14 days after delivery of the report
Dennis Hüttner · reviews every audit report personally
About the Founder
Dennis Hüttner personally oversees every SEO audit
Dennis Hüttner heads Waterproof Web Wizard GmbH and personally oversees every SEO audit. He’s been in the field since 2007—from initial on-page checks and technical SEO to today’s AI/GEO readiness analysis. He reviews every audit report himself before sending it to you. No account managers, no ticket system.
FAQ
Frequently Asked Questions About SEO Audits
Twelve questions we’re always asked during the initial consultation—answered directly, without any marketing jargon.
What is the difference between an SEO audit, an SEO analysis, and an SEO check?
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All three essentially describe the same thing: a systematic review of your website to identify SEO weaknesses. Differences in scope: An SEO check is often a quick overview (for us: part of the free initial consultation), an SEO analysis delves deeper into specific areas, and an SEO audit is the most comprehensive form—covering technology, content, keywords, and competition in a single report.
How much does an SEO audit cost?
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The standard SEO audit starts at €864 net (8 hours). Express audits start at €1,620, and enterprise audits start at €3,240. All prices are hourly (€108/hour) and billed in 15-minute increments. For smaller websites with fewer than 50 pages, the cost is often reduced—you only pay for what’s actually done.
Is there a free SEO audit?
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A comprehensive audit with well-founded recommendations isn't available for free—the effort involved is simply too great. What is free: a 15-minute initial consultation with an initial assessment of whether a full audit is worth it for you. This isn't a substitute for a full audit, but it does provide some initial guidance.
What is the difference between an SEO audit tool and a human audit?
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SEO audit tools (Sistrix, Ahrefs, SEMrush, Screaming Frog) provide raw data, but no prioritization or context. We use these tools as a data foundation. The evaluation is performed by an experienced professional (Dennis)—not an automated report with a meaningless "72/100" score.
Can I implement the results myself?
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Yes. The action plan is written in a way that allows you or your developer to work with it. Each recommendation includes an explanation of what to do and why. If you need assistance, we can handle the implementation—but that’s not a requirement.
Do I need any prior technical knowledge?
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No. The report is written in plain language, and technical terms are explained. During our one-on-one meeting, we’ll clarify anything that’s unclear. You don’t need to be an SEO expert to understand the results and make decisions.
How long does an SEO audit take?
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Typically 5–10 business days after we gain access to Search Console (standard audit). For urgent projects, an express audit is available in 3 business days.
Is an SEO audit worthwhile even for small websites?
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Yes. Especially for smaller websites with 10–50 pages, there are often quick wins that deliver measurable results with minimal effort. The audit effort is correspondingly lower, but the hourly rate remains the same.
Do you also assess AI readiness and GEO?
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Yes. Since Google has been increasingly relying on AI-generated responses (AI Overviews, Gemini), we’re checking whether your content is optimized for this. GEO (Generative Engine Optimization) refers to whether AI systems recognize and cite your content as a source. For more details, see AI SEO.
What happens if the audit doesn't find any issues?
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Then let us tell you this: We don’t sell you services you don’t need. If your website is technically sound and your content is on point, you’ll receive confirmation and recommendations on where to invest next. See the “Precision Commitment” section above.
Do I need an audit even though my website is "up and running"?
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Often, yes. Especially websites that are already “up and running” have untapped potential: keywords just outside the top 10, uncovered topic clusters, and technical baggage from past relaunches. An audit reveals where the next level of growth lies.
What if my website has just been hacked or is down?
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This isn't an audit case—it's an emergency. Response within 30 minutes, even at night and on weekends—via Code-Rescue.
15-Minute Check
Clarity, not gut feelings — in 15 minutes
You know something isn't right. We'll figure out what it is. The initial consultation is free and lasts 15 minutes—afterward, you'll have an initial idea of whether an SEO audit makes sense for you.
