Google Ads Consulting for B2B Companies. Dennis Hüttner personally manages your campaigns—with accurate conversion tracking, a clear campaign structure, and no commission on your advertising budget.
You’re running Google Ads or want to get started—but you’re not sure if your budget is being used effectively. Every month, Google recommends increasing your budget, activating more campaign types, and using Performance Max. That mainly benefits Google. Not you.
First, we’ll tell you whether Google Ads is even the right channel for your business—and if so, how to set it up properly. No setup without conversion tracking. No recommendations that boost our fees instead of your ROI. And we don’t take a cut of your advertising budget.
Most consulting firms don't answer this question because the answer is sometimes, "Not right now." We'll answer it anyway.
Google Ads makes sense if:
Google Ads doesn’t make sense (yet) if:
In a free initial consultation, we’ll assess your situation and tell you which channel makes more sense for your goal. Even if the conclusion is: SEO first, then Ads.
Four key areas
Four factors that determine the success or failure of a Google Ads campaign. None of them is optional.
No setup is complete without conversion tracking. We verify that your goals are being tracked correctly—form submissions, phone calls, demo bookings. Without proper tracking, Google optimizes based on clicks rather than actual results. That’s more expensive than a good setup.
Keyword match types determine which search queries your ads appear for. Exact, Phrase, Broad—combined in different ways depending on your goals. Negative keywords prevent wasted reach. A clean campaign structure is the foundation for any improvement in Quality Score.
The Quality Score (1–10) affects how much you pay per click and where your ad appears. A higher score means a lower CPC for the same position. We analyze keyword relevance, ad text quality, and landing page experience—the three factors that Google evaluates.
Monthly report with real numbers: impressions, clicks, CTR, conversion rate, cost per conversion. No marketing dashboard full of vanity metrics. You’ll see what your advertising budget has delivered—and whether it’s worth increasing or decreasing it.
Our Process
Four phases: first the foundation, then the campaign. No launch without proper tracking.
// Step 01 / 4 · Dauer ~ Day 0
15 minutes, free of charge. We’ll determine whether Google Ads is the right channel for your situation. If so: which format (Search, Performance Max), what budget, and what goals. If not: an honest recommendation for a better channel.
Deliverable · Clear Channel Recommendation: Ads, SEO, or Both
18 employees · B2B service provider
3 months of setup + 6 months of support
(anonymized)
Packages & Prices
Three formats depending on your specific situation. The advertising budget is paid directly to Google—we do not take a commission on it. All prices are net and billed in 15-minute increments at €108 per hour.
Analysis of current campaigns: account structure, conversion tracking, keyword match types, negative keyword coverage, Quality Score, budget allocation. Prioritized action plan.
Rebuild or complete overhaul: conversion tracking setup, campaign architecture, keyword strategy, negative keyword list, initial ad copy creation, launch support.
Monthly campaign optimization: bid management, quality score improvements, negative keyword expansion, A/B testing of ad copy, and reporting based on actual data. No commission-based model.
About the Founder
Dennis Hüttner heads Waterproof Web Wizard GmbH and personally oversees every Google Ads consultation. He has been in the digital consulting field since 2007—from initial keyword setup and conversion tracking architectures to today’s Performance Max evaluations. He reviews every campaign structure himself. No account managers, no junior teams, and no commission-based incentives.
FAQ
Seven questions we’re always asked during the initial consultation—answered directly, with no sales pressure.
Google Ads makes sense if you need quick visibility (product launch, seasonal peak), if your market is limited and the most important keywords are manageable, or if you’re already doing SEO and want to use paid visibility as a supplement. SEO is more sustainable in the long term and cheaper per lead—but slower. In many B2B cases, we recommend: first lay the SEO foundation, then use Ads as an accelerator. During our initial consultation, we’ll determine what makes more sense for your situation.
Audit starting at €864 (8 hours, one-time fee). Campaign setup starting at €1,728 (16 hours, one-time fee). Ongoing support starting at €864/month. Individual services €108/hour. Your advertising budget goes directly from your Google Ads account to Google—we do not take a percentage-based commission. You pay us for hours worked, not for volume.
Conversion tracking measures which clicks on your ads lead to actual actions—form submissions, phone calls, demo bookings, purchases. Without tracking, Google’s algorithm optimizes based on clicks rather than results. That means you’re paying for traffic that doesn’t convert. No setup without proper conversion tracking—that’s not an option.
Negative keywords exclude search queries for which you don’t want your ads to appear. Example: B2B service providers might exclude “free,” “no cost,” “internship,” and “self-study.” Without a negative keyword list, Google spends your budget on search queries that will never turn into customers. A strong negative keyword list often saves 20–40% of your click budget.
The Quality Score (1–10) is Google’s assessment of your keyword relevance, ad copy, and landing page quality. A higher score lowers your cost per click while maintaining the same ad position. If you improve your Quality Score from 4 to 7, you can get significantly more qualified clicks on the same budget. Optimizing your Quality Score is often more effective than increasing your budget.
For B2B with specific target customers: Start with search campaigns. Search gives you control—you can see which keywords trigger ads and fine-tune your strategy. Performance Max is partly a black box that Google optimizes on its own. It makes sense as a supplement to an existing, functioning search setup, not as a replacement for it. Google’s recommendation to use Performance Max right away is in Google’s interest, not yours.
No. The advertising budget is managed directly in your Google Ads account and goes directly to Google. We do not take a percentage commission on the budget—our fee is hourly (€108/hour), transparent, and independent of how much you spend on Google. This means: we have no interest in maximizing your budget. Our focus is on efficiency.
Not sure if Google Ads is the right channel for you—or if your current campaigns are reaching their full potential? In 15 minutes, we’ll take a look at what you have and give you an honest assessment of the best next step. No sales pitch, no hard sell.