SEO Competitor Analysis using DataForSEO, SE Ranking, Screaming Frog, and real GSC data. Fixed price. Prioritized strategies instead of data overload. Dennis Hüttner personally.
You’re investing in SEO, but your competitors still rank ahead of you. That’s no coincidence—and it’s not just a matter of budget. A data-driven competitor analysis shows you which keywords your competitors are targeting, where their backlinks come from, which content gaps they’re exploiting, and where their technical setup is ahead of yours.
Only when you know this can you take targeted action instead of guessing. Business competitors are often not the same as SEO competitors: For your most important keywords, industry information sites, manufacturers, or marketplaces might be ranking—not the company you first think of.
Most SEO investments go to waste because the strategy is based on gut feelings: “We should create more content,” “We need backlinks,” “Our page load time is too slow.” That might be true—but what kind of content? Which domains? How much slower than whom? Without a data-driven picture of the competitive landscape, everyone is just guessing.
A professional SEO competitive analysis provides clarity across four dimensions: keywords, content, backlinks, and technology. Each is meaningful on its own; together, they paint a complete picture. You don’t just see that you’re falling behind—you see where the greatest leverage lies and which efforts are worth the investment.
Important: We work with four data sources instead of one. Single-tool analyses often reveal contradictions. When three independent sources all confirm the same finding, it’s reliable. When they contradict each other, we take a closer look.
Methodology · 4 Dimensions
Each dimension is covered using dedicated, data-driven tools. No generic scores, no gut-feel statements—just concrete data points that you can track in the report.
Which keywords are your competitors targeting that you aren’t? Where do they rank in positions 1–3 while you’re on page 2? We identify keyword gaps and shared keywords—prioritized by search volume, competition level, and relevance to your business. Tool: SE Ranking + DataForSEO.
What content is ranking for your competitors—and why? We analyze page structure, text length, topic coverage, and internal linking. This will help you identify which content gaps you need to fill and where your existing content outperforms that of your competitors. Tool: Screaming Frog + manual review.
Where do your competitors’ links come from? Which domains link to them but not to you? We analyze link profiles, anchor text, and the quality of referring domains. This reveals concrete link-building opportunities—not just a wish list, but achievable goals with an assessability rating. Tool: SE Ranking Backlink Index.
Load times, Core Web Vitals, crawlability, structured data, mobile optimization—where do your competitors stand technically, and where do you stand? Technical strengths or weaknesses directly impact rankings. We make them visible—with concrete metrics, not tool scores. Tools: Screaming Frog + PageSpeed Insights.
Process · 4 phases · 5–10 business days
Clear phases, each with a specific deliverable. You can see where we stand at any time. No black-box evaluations.
// Step 01 / 4 · Dauer ~ Day 1
During our initial consultation, we’ll identify who your real SEO competitors are. Often, they aren’t the obvious ones—but rather those that rank at the top for your most important keywords. We’ll provide a data-driven recommendation, and you can confirm or adjust it.
Deliverable · List of competitors, including rationale and data sources
55 employees · B2B industry
· Comprehensive analysis
(anonymized)
Packages & Prices
Two fixed-price options, no mandatory subscription. Transparent hourly rate of €108/hour. Quarterly reanalysis available upon request on a separate basis.
Up to 3 competitors. All 4 dimensions: keywords, content, backlinks, and technical aspects. Prioritized action plan. Delivery via video conference (45 min). Format: Google Doc + Markdown + PDF.
Up to 5 competitors. Advanced backlink analysis with anchor text evaluation. Detailed 90-day content strategy. SERP feature analysis. Strategy session with Dennis (60 min, recorded).
Focus on a single dimension: backlinks only, keywords only, or technical aspects only in a direct comparison with competitors. Or a reanalysis after 6–12 months for an existing client.
About the Founder
Dennis Hüttner heads Waterproof Web Wizard GmbH and personally oversees every SEO competitive analysis—from defining the competition to delivering the strategy. He has been working in digital consulting since 2007, with a focus on B2B SMEs. No account manager, no junior team—the person sitting across from you during the initial consultation is the same one who will later interpret the data.
FAQ
Eight questions we hear in every preliminary interview — answered straight away.
We identify SEO competitors based on data: who ranks at the top for your most important keywords? These are often not the companies that first come to mind—but rather industry information sites, manufacturers, marketplaces, or Wikipedia entries. We check this using SE Ranking and DataForSEO and suggest the most relevant ones to you. You can adjust or confirm them.
Compact Analysis (3 competitors): typically 5–7 business days. Comprehensive Analysis (5 competitors + strategy session): 8–10 business days. We’ll provide you with the specific timeline during the preliminary meeting—it will then be formally included in the service agreement.
SEO tools provide data. Competitive analysis requires interpretation. We combine four tools instead of relying on just one (DataForSEO, SE Ranking, Screaming Frog, GSC), validate the data against your actual Google Search Console metrics, and prioritize based on 18 years of experience. Tool auto-reports give you 200 data points without any context. We provide 5 prioritized levers with concrete reasoning.
Compact Analysis (3 competitors): €864 net, fixed price (8 hours). Comprehensive Analysis (5 competitors + strategy session): €1,728 net (16 hours). Deep Dive Single Dimension: starting at €432 (4 hours). Individual services: €108/hour. No exceeding of hours without prior agreement — fixed prices are fixed prices.
A one-time analysis provides a clear picture and concrete actions—which is sufficient for most B2B companies for 6–12 months. For highly competitive markets (SaaS, e-commerce, and the intensive regional services sector), we recommend quarterly updates. No obligation to subscribe upfront—we’ll discuss that after the initial analysis based on real data.
Both. The report includes a prioritized list of levers with specific actions. Not just “your competitors have more backlinks,” but “these 12 domains link to competitor X, and 5 of them can realistically be reached through these channels.” The Comprehensive Analysis also includes a 60-minute strategy session for the next 90 days.
Three formats: as a Google Doc (collaboratively editable, EU Data Shield + GDPR compliance), as a Markdown source file (.md, compatible with any AI tool, versionable), and as a PDF print version for board meetings. Your data belongs to you — no closed consulting portal, no lock-in.
Yes, it’s optional. After the analysis, you can handle the implementation yourself, with your existing agency, or with us. For ongoing support, we offer SEO packages starting at €864/month. We don’t sell the analysis as a way to get your foot in the door—if you handle the implementation in-house, you’ll receive the same high-quality analysis.
It only takes 15 minutes to get an initial assessment: Who are your real SEO competitors? How do you stack up against them? Is a full analysis worth it for your business? Dennis will answer that personally. No sales pitch—if the analysis doesn’t add value, we’ll tell you straight up.