Since 2007 · TYPO3 v4 to v13.4 LTS · WordPress Specialist · SEO Expert · Direct service without an account manager · Limited liability company (GmbH) structure
Dennis Hüttner — Founder, Developer, SEO Consultant
In the business since 2007. A personal point of contact for every project. No account managers, no ticket system.
I’m Dennis Hüttner, founder of Waterproof Web Wizard GmbH. I’ve been building websites since 2007 and making sure they show up on Google. Not with empty promises—but with experience, solid technical expertise, and honest advice.
●Since 2007 · 18 years of experience
●TYPO3 v4 through v13.4 LTS
●WordPress Specialist · WooCommerce
●SEO Expert · GEO Pioneer
●32 long-term customer partnerships
●GmbH structure · NDA-compliant
In 2007, I completed my first TYPO3 project—back then, it was still version 4. What started as freelance work alongside my studies quickly became my career. The combination of technology and marketing appealed to me from the very beginning: Building a website is one thing. Making sure people can actually find it is another.
Over the years, WordPress, technical SEO, and content strategy were added to the mix. Not because they were trendy at the time, but because they made a difference for my clients. Getting CMS development and search engine optimization from a single source saves on coordination, interfaces, and duplicate costs.
Then, in 2026, came the next step: founding the LLC. From a one-man operation to a team—with the same approach, but more capacity and reliability.
What I Stand For
Four Principles — Non-Negotiable
What you get from me—and what you don't. Stated clearly, so both sides know where they stand.
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Honesty instead of sales talk
01
If a project doesn't make sense, I'll say so. If a keyword is unrealistic, I'll say that too. You'll get an honest assessment—not a presentation that looks good but doesn't deliver results.
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Data, not gut feelings
02
Every recommendation is based on real data: Google Search Console, crawl analyses, and keyword data. I don’t just make guesses—I measure, evaluate, and act accordingly.
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Personal contact person
03
No account managers, no ticket system, no call center. I manage every project personally. Anyone who calls us gets through to me—not to a hold queue.
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Transparency regarding costs and effort
04
Our hourly rate (€108 net) is listed on our website. You’ll know the cost of a project in advance. We’ll let you know about any additional costs before they arise.
Our Expertise at a Glance
Four areas, in-depth practice
We specialize in just a few systems—but we do them thoroughly. No jack-of-all-trades approach.
01
TYPO3 expert since 2007
Every major version since v4: v4.x, v6, v7, v8, v9, v10, v11, v12, v13.4 LTS. Extension development, core-level customizations, TypoScript, Fluid, PSR-14, TCA. I’ve been through upgrades that nobody likes to talk about—and so I know where the pitfalls lie. Details: TYPO3 Agency.
02
WordPress Specialist
Custom theme development instead of page builders, WooCommerce support, security hardening, performance optimization. No bloated installations, no plugin graveyards. Details: WordPress Agency.
03
SEO expert and GEO pioneer
Technical SEO using Screaming Frog and real GSC data, on-page optimization, content strategy, local SEO — and, since 2024, Generative Engine Optimization (GEO) for ChatGPT, Gemini, and Perplexity. Details: SEO consulting and AI SEO.
04
Other systems
Neos CMS (a sister project to TYPO3, for headless setups), Kirby (file-based for small projects), basic experience with Shopware 6 and Shopify (for migration scenarios — not a primary focus).
The team behind the LLC
I’m the face of the company—but I’m not the whole company. A well-coordinated team brings our joint plans to life. Our LLC structure gives our clients peace of mind: if I’m sick, things don’t come to a standstill. If a project grows, we scale up without you having to switch providers.
We work with TYPO3, WordPress, and modern SEO tools. For agencies, we also serve as a white-label partner behind the scenes.
18Jahre
Project experience since 2007
v4– v13.4LTS
Managed TYPO3 in production
108€/h
15-minute billing · transparent
32Kunden
Long-term partnerships
100% remote
Baienfurt → Throughout the DACH region
1GmbH
Reliability over individual reliance
Topics I talk and write about
On LinkedIn and in industry blogs, I share real-world insights—no SEO myths, no AI hype, just what works in real-world projects:
AI SEO and GEO — how to structure content so that ChatGPT, Gemini, and Perplexity cite it
Core Web Vitals and technical SEO — which metrics actually impact rankings
TYPO3 upgrades — v11 → v13 and beyond, including pitfalls and extensions
WordPress security — hardening, 2FA, WAF — what will truly protect you in 2026
Transparency in the SEO industry — why flat-rate pricing often works against the client
Just as important as the services we offer is clarity about what we don't do.
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No ranking guarantees
Anyone who promises you "No. 1 in 4 weeks" is either lying or using tricks. Both are risky.
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No flat rates without an invoice for services rendered
We bill by the hour. You can see exactly how your budget is being used.
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No traditional agency structure
No account management getting in the way of your actual work. Direct communication with the person who matters.
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No focus on Shopware projects
If you need an online store, I recommend consulting with specialists. Migration: yes. Main focus: no.
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No app development
Web-only since 2007. Native iOS/Android: not our area of expertise.
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No link-buying services
Backlink analysis: yes. Purchased links: no — the risk is too high and violates Google's guidelines.
Why choose us
If one of the points nods in agreement, it's a good fit
Self-Assessment: Six common situations where clients benefit from our approach. If this sounds like you, let’s talk.
Period01 / KW
A dedicated contact person instead of a ticket system
You want to know who's picking up the phone. And you want it to always be the same person.
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Transparent budgeting — every hour
You want to know how your budget is being used. 15-minute increments, transparent hourly rate.
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Existing TYPO3/WordPress/SEO issue
You need in-depth understanding, not quick answers—senior-level experience, not junior-level back-and-forth.
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A partner who says "it's no use" when necessary
Honest assessments instead of sales pitches. Even the hard truths.
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Direct communication instead of back-and-forth with an agency
No enterprise ticketing system, no 5-person email threads. Slack, phone, in person.
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Agency Managing Director · Discreet White-Label Provider
NDA effective from day one, in your name, no direct contact with the end client. Details: For agencies.
Let's talk
Tell me what it's about
No sales pitch, no hard sell. Just tell me what this is about—and I’ll give you my honest opinion on whether and how I can help. The initial consultation takes 15 minutes and is free of charge.
