In the business since 2007. A personal point of contact for every project. No account managers, no ticket system.
I’m Dennis Hüttner, founder of Waterproof Web Wizard GmbH. I’ve been building websites since 2007 and making sure they show up on Google. Not with empty promises—but with experience, solid technical expertise, and honest advice.
What I Stand For
What you get from me—and what you don't. Stated clearly, so both sides know where they stand.
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If a project doesn't make sense, I'll say so. If a keyword is unrealistic, I'll say that too. You'll get an honest assessment—not a presentation that looks good but doesn't deliver results.
Our Expertise at a Glance
We specialize in just a few systems—but we do them thoroughly. No jack-of-all-trades approach.
Every major version since v4: v4.x, v6, v7, v8, v9, v10, v11, v12, v13.4 LTS. Extension development, core-level customizations, TypoScript, Fluid, PSR-14, TCA. I’ve been through upgrades that nobody likes to talk about—and so I know where the pitfalls lie. Details: TYPO3 Agency.
Custom theme development instead of page builders, WooCommerce support, security hardening, performance optimization. No bloated installations, no plugin graveyards. Details: WordPress Agency.
Technical SEO using Screaming Frog and real GSC data, on-page optimization, content strategy, local SEO — and, since 2024, Generative Engine Optimization (GEO) for ChatGPT, Gemini, and Perplexity. Details: SEO consulting and AI SEO.
Neos CMS (a sister project to TYPO3, for headless setups), Kirby (file-based for small projects), basic experience with Shopware 6 and Shopify (for migration scenarios — not a primary focus).
Clarity
Just as important as the services we offer is clarity about what we don't do.
Anyone who promises you "No. 1 in 4 weeks" is either lying or using tricks. Both are risky.
We bill by the hour. You can see exactly how your budget is being used.
No account management getting in the way of your actual work. Direct communication with the person who matters.
If you need an online store, I recommend consulting with specialists. Migration: yes. Main focus: no.
Web-only since 2007. Native iOS/Android: not our area of expertise.
Backlink analysis: yes. Purchased links: no — the risk is too high and violates Google's guidelines.
Why choose us
Self-Assessment: Six common situations where clients benefit from our approach. If this sounds like you, let’s talk.
You want to know who's picking up the phone. And you want it to always be the same person.
You want to know how your budget is being used. 15-minute increments, transparent hourly rate.
You need in-depth understanding, not quick answers—senior-level experience, not junior-level back-and-forth.
Honest assessments instead of sales pitches. Even the hard truths.
No enterprise ticketing system, no 5-person email threads. Slack, phone, in person.
NDA effective from day one, in your name, no direct contact with the end client. Details: For agencies.
No sales pitch, no hard sell. Just tell me what this is about—and I’ll give you my honest opinion on whether and how I can help. The initial consultation takes 15 minutes and is free of charge.