We structure your content so that AI systems cite it as a source. With data, not hype.
Your rankings are solid, but clicks are plummeting? You Google yourself and see an AI summary above the first organic result that paraphrases your content-without a link to your site. Welcome to search in 2026.
AI Overviews answer questions directly in the search results. ChatGPT, Gemini, and Perplexity provide answers without users having to open a traditional search engine. A growing portion of your target audience searches via TikTok or YouTube instead of Google. This changes how SEO works-not whether it works.
AI SEO means: structuring your content so that it not only ranks in traditional search results but is also recognized and cited as a source by AI systems. We’ll help you make sense of this shift and show you the next concrete step. No alarmism, no hype.
Three factors
Three levers you can control precisely-no magic tricks, just good craftsmanship.
Author profiles, sources, first-hand experience, and verifiable claims help readers understand where content comes from. Google identifies helpful, reliable, people-first content as the foundation.
Schema markup provides machine-readable context and can enable eligible rich results. Google does not require special markup for AI Overviews or AI Mode. The data must match the visible page content.
Precise headings, clear statements, and a logical structure help people read a page. Google does not require artificial content chunking. The structure should fit the topic and its readers.
How We Implement AI SEO
We don’t treat AI SEO as a standalone component, but rather as an integral part of every SEO strategy. Visibility in AI-generated responses isn’t a separate project-it’s a natural outcome of effective search engine optimization, taken to its logical conclusion.
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We review indexing, important search queries, existing source references, and technical barriers. This creates a measurable baseline instead of one broad visibility score.
Three steps right away
AI SEO doesn't replace traditional SEO-it expands its scope. The fundamentals remain the same: a technically sound website, relevant content, well-defined keywords, and a good user experience. What changes are the standards for quality and the number of channels.
Do Organization, Article, or other schema properties match the visible content and Google guidelines? We check syntax, content, and rich-result eligibility. Generative search does not require a special schema type.
Clear claims, first-hand experience, and verifiable data provide more value than generic summaries. Sources and a short explanation of the method make the information traceable.
Is your business mentioned in ChatGPT responses? Is your website cited by Perplexity? These aren’t just theoretical questions anymore—they’re measurable visibility. Our SEO audit shows you where you stand.
About the Author
Dennis Hüttner is the CEO of Waterproof Web Wizard GmbH. Since 2007, he has been working on TYPO3 and SEO projects for B2B clients in German-speaking countries. Dennis reviews every strategy personally, no account managers, no ticket system.
AI Visibility Audit
We check in real time whether your domain appears as a source in ChatGPT, Gemini, Perplexity, and Google AI Overviews. Plus a schema and crawl audit, an source review, and a prioritized list of actions.
Compact AI visibility check against Perplexity. Hit rate per cluster, crawl audit for 6 bots in robots.txt.
Comprehensive AI visibility audit for Perplexity, ChatGPT, and Google AI, including a schema audit (FAQ page, article, product), source review, and a prioritized list of recommended actions.
Standard audit plus schema JSON-LD templates, a documented source list, 30 days of implementation support, and a retest after 30 days.
AI-SEO is an integral part of our standard SEO retainer packages—not a separate audit, but monthly citation checks, schema maintenance, and content optimization.
FAQ
Four questions we hear all the time - answered directly.
No. SEO is changing, but it’s not becoming irrelevant. AI overviews mainly address simple informational queries. For more complex topics (comparisons, decision-making, specialized technical questions), users will continue to click on search results. And even the AI responses themselves contain sources that are linked. SEO in 2026 means: being visible where your target audience is searching—Google, AI systems, social platforms.
Fixed-price audit in 3 tiers: Quick Check €999 (3 live queries against Perplexity, 4 business days), Standard €2,999 (10 queries against Perplexity, ChatGPT, Google AI plus schema and crawl audit, 7 business days), With implementation plan €5,999 (25 queries plus Schema JSON-LD templates plus source review plus 30-day support, 10 business days). Alternatively, as part of the SEO retainer packages or on an hourly basis at €108/h.
Yes, to some extent. You can enter relevant search queries into ChatGPT, Gemini, and Perplexity to see if your website is cited as a source. For systematic monitoring, we use specialized tools and track trends over time. That’s exactly what we do in our SEO audit.
Not necessarily. Often, targeted adjustments are enough: a clearer structure, more precise wording, and additional schema markup. In some cases, it’s worth completely revamping individual pages—especially if the content is outdated or too sparse. The analysis will show what needs to be done.
Search is changing. We check in real time where your domain appears in ChatGPT, Gemini, and Perplexity-plus a 3-step checklist for immediate implementation. Dennis conducts every consultation personally. Capacity: four strategy consultations per week.