Local visibility in the Google Local Pack, on Google Maps, and for regional search queries. Data-driven, with no ranking guarantees. Dennis himself.
When someone in your city searches for your service, Google decides in seconds who to show. It’s not the biggest company that wins, but the one with the strongest local signals. Local SEO ensures that you appear in the Local Pack, on Google Maps, and in organic search results—right when a potential customer near you is looking for your solution.
We optimize your local visibility using data: with real Google data, not gut feelings. As a company based in Baienfurt near Ravensburg, we know from our own experience how local SEO works. We do for ourselves what we do for our clients—and can show you what works.
Local SEO (also known as “local search engine optimization” or “regional search engine optimization”) is the targeted optimization of your online presence for local search queries. When someone types in “tax advisor Ravensburg” or “dentist near me,” Google returns three types of results: the Local Pack (a map box with three listings), Google Maps, and traditional organic search results.
All three follow different ranking factors, but they have one thing in common: Google evaluates how relevant, close, and well-known your business is. Those who strategically strengthen these three factors gain local visibility. Those who ignore them leave the field open to the competition.
The difference from traditional SEO: In local SEO, your Google Business Profile, local mentions on industry portals, and customer reviews play a central role. Without these signals, you can do everything right technically and in terms of content—and still not appear in the Local Pack.
Your Google Business Profile (formerly Google My Business) is the foundation of any local SEO strategy. It determines how your business appears on Google Maps and in the Local Pack: business name, address, hours, photos, reviews, and posts.
Important: Google renamed Google My Business to “Google Business Profile” in 2022. The features are the same; the only difference is that management now takes place directly through Google Search and Google Maps.
What we check and implement during optimization:
Four levers
Local SEO optimization goes beyond the Google Business Profile. Four factors determine whether you’re visible locally or not.
NAP = Name, Address, Phone. Your company name, address, and phone number must be consistent across all platforms—including your website, Google Business Profile, industry portals, and directories. Even minor discrepancies (e.g., “Str.” vs. “Straße”) can confuse Google.
Mentions of your business on external platforms—business directories, chambers of commerce, local portals. Quality matters more than quantity: a listing with the Chamber of Commerce is more valuable than a hundred spam directories.
Google uses reviews as a trust signal: number, average rating, and response rate. We’re building a systematic process—no buying reviews, no fake ones. Genuine feedback from real customers.
Content with a local focus boosts regional relevance. No keyword stuffing—just real value for people in your region: testimonials, case studies, and local topics.
Our Approach
We begin every local SEO optimization project with a thorough assessment. Dennis Hüttner personally oversees every project—there are no account managers involved. We work with actual GSC data, not estimated visibility metrics.
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Google Business Profile, local rankings, NAP consistency, citation audit, competitive analysis.
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We are not a pure local SEO agency, but an SEO agency with a local focus. Local SEO is integrated into the overall strategy, not sold in isolation.
Prices & Packages
Four packages to suit your needs. During our free initial consultation, we’ll determine which package is right for you—local SEO costs depend heavily on your current situation and local competition.
Diagnosis of your Google Business Profile, citation audit, NAP check, competitive analysis, and prioritized action plan.
Basic SEO Package, including local optimization, monitoring, and a regular meeting with Dennis. Details: SEO Packages.
Multiple locations, each with its own profile and landing page. Scales starting with the Growth Plan. Cost depends on the number of locations.
Targeted optimizations without a retainer. Profile revision, citation-building sprint, and review workflow setup as needed.
Our Commitment to Precision
If our local SEO audit doesn’t identify at least five specific areas for improvement in your Google Business Profile, citations, or local content structure within the first month, the audit is free. We don’t guarantee results beyond our control (rankings, inquiries)—but we do guarantee the quality of our analysis.
Skill, not magic. The warranty is valid for 14 days after delivery of the audit—in writing.
About the Founder
Dennis Hüttner is the CEO of Waterproof Web Wizard GmbH. He has been working in online marketing since 2007 and specializes in data-driven SEO strategies. As the founder of a local business in Baienfurt near Ravensburg, he understands the challenges of regional visibility from personal experience. No account managers, no ticket system.
FAQ
Nine questions our clients ask us regularly — answered directly.
Yes. Local SEO isn't just relevant for retail businesses. Service providers (tax advisors, tradespeople, agencies, doctors) also benefit from local visibility. Many B2B decisions start with a local search.
Changes to your Google Business Profile can become visible within a few days. Building citations, reviews, and local content typically takes 2–4 months to yield measurable improvements in search rankings. Claims of guaranteed results in two weeks are not credible.
It's the same tool. Google renamed "Google My Business" to "Google Business Profile" in 2022. Management is now handled directly through Google Search and Google Maps, rather than through the old app.
Local SEO is an investment in long-term visibility. Once established, a strong local profile generates a steady stream of leads without any click costs. Google Ads provides immediate visibility, but only as long as you keep paying. A combination of both is usually the most effective.
Yes. Every physical location where customers are served is assigned its own profile. For businesses without a fixed customer address (e.g., mobile service providers), there is a "service area" option.
Regional search engine optimization and local SEO mean the same thing: optimizing your visibility for location-based search queries. Focus on Google Business Profiles, NAP, citations, reviews, and regional content.
Google Maps SEO isn't a standalone service; it's part of local SEO efforts. Google Business Profile, NAP consistency, and reviews directly determine your visibility on Google Maps.
Yes, as a white-label partner for agencies that don’t want to offer local SEO themselves. An NDA from day one—we’ll handle the work under your name.
No sales pitch, no hard sell. We’ll take a look at your local visibility and tell you where the biggest opportunities lie. 15 minutes, honest and no-strings-attached.