Website audit starting at €432, quick wins within weeks, no relaunch required. Dennis analyzes your site using real GSC data and PageSpeed Insights.
Your website exists. It might even look good. But it’s not generating inquiries, calls, or customers. That’s frustrating—and unfortunately, it’s the norm. Most websites are built once and then forgotten. Yet it’s online that determines whether someone contacts you or your competitor.
If you want to optimize your website, you don’t need a relaunch. You need someone to look at the site, find the weak spots, and fix them specifically. That’s exactly what we do.
Four areas
Four areas that work together. If one of them isn't functioning properly, the overall result suffers.
Fast loading on mobile and desktop. Google measures and penalizes slow sites. Tools: PageSpeed Insights. Common causes: images that are too large, outdated code, slow hosting. Details: Technical SEO.
Get found on Google—not on page 5. The right keywords, clean titles, good descriptions, and a structure that Google understands. Details: SEO consulting, SEO audit.
Turn visitors into leads. Clear navigation to the contact form, compelling copy, mobile usability, and building trust.
Outdated content, a blog with no new posts, incorrect business hours—this sends a clear message to Google and visitors: nobody is taking care of this site.
Your website has visitors—maybe even a lot of them. But the number of inquiries isn't growing. That's when you need conversion optimization.
What we specifically address:
Conversion optimization is measurable. We work with Google Analytics, Search Console, and targeted A/B tests, depending on the project size.
Common problems
We have been analyzing websites since 2007. We see these issues time and time again.
Loading times over 3 seconds will cost you half your mobile visitors. Images, videos, and poorly programmed plugins are the most common causes.
Not a single keyword has been researched, no page titles have been optimized, and there are no internal links. Google has no reason to display your page.
Over 60% of all visitors access your site via their mobile phones. If your site doesn't work on mobile devices, it's useless to the majority of them.
The site has visitors but no inquiries. There is no clear call to action, no trust-building, and no structure that leads to contact.
Posts from 2019, a blog with no new entries, incorrect opening hours. The message is clear: nobody cares about this place.
By 2026, customers will increasingly be searching via ChatGPT, Gemini, and Perplexity. Those who aren’t visible there will miss out on a growing channel. Details: AI SEO.
The homepage is often the most important single section of your website. 40–60% of all first-time visitors land here and decide within seconds whether to stay or click away.
What we check during homepage optimization:
Homepage optimization typically takes 6–12 hours (€648–1,296 net) for a medium-sized corporate website. For SME owners and self-employed individuals, this is usually the best return on investment per euro spent.
Four steps
We don't optimize based on guesswork. We use real data from GSC, crawling tools, and site audits.
// Step 01 / 4
Technology, SEO, content, conversion. What’s loading slowly? Which pages are ranking? Where are visitors leaving the site? Clear insights—no marketing jargon. Learn more about the SEO audit.
IT Consulting · 12 employees
, 16-hour sprint · €1
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How much does that cost?
€108/hour, billed transparently in 15-minute increments. The cost depends on the condition of your website—we’ll provide a free estimate during our initial consultation.
Assessment: Technology + SEO + Content + Conversion. Clear findings with a prioritized action plan.
Implement the top 10 recommendations from the audit — page titles, meta descriptions, image optimization, and minor performance fixes.
Hero optimization, form simplification, trust-building elements, mobile UX, call-to-action improvements. Measurable increase in conversions.
Optimization as a process rather than a one-time project — ongoing quick wins, monthly reporting, and continuous improvement.
Performance Commitment
If our audit doesn’t identify at least five specific areas for improvement that will measurably enhance your website (load time, rankings, conversion rates), the audit is free. We can’t guarantee results that are beyond our control (ranking positions, traffic figures)—but we do guarantee the quality of our analysis.
Precision work, not just going through the motions. The guarantee applies to every audit; the complaint period is 14 days.
About Dennis
Dennis Hüttner is the CEO of Waterproof Web Wizard GmbH. Since 2007, he has been analyzing existing websites—from technical performance and SEO to conversion rate optimization. He reviews every audit himself and works with you to prioritize the necessary actions.
FAQ
Five straightforward answers on effort, impact, and tools.
Usually not. If the basic structure is sound, targeted optimization is sufficient. We’ll assess this during the audit. If a relaunch really makes more sense, we’ll be honest about it—see Website Relaunch.
Loading time improvements: measurable immediately after implementation. SEO effects: 4–12 weeks after implementation. Conversion improvements: measurable once sufficient traffic volume has been reached (typically 4–8 weeks).
Google Search Console (real Google data), PageSpeed Insights, Screaming Frog, NeuronWriter, SE Ranking, DataForSEO. Plus manual analysis — no automated score.
No. Our audit reports are written in plain language, and technical terms are explained. We provide advice in a language you can understand—even if you haven't studied SEO or web development.
Let's be honest. The audit fee is still due (the work involved is real), but we then recommend a relaunch instead of optimization—and the audit serves as the initial analysis for the relaunch.
During our initial consultation, we’ll determine whether an audit, a sprint, or ongoing support is the best fit for your situation. It’s free and requires no preparation.