Since 2007 · 32 long-term client partnerships · SEO support included · Fixed price starting at €5,400 · 4 weeks of post-launch support
Website Relaunch: Without a plan, you’ll lose traffic. Not with us.
Website relaunch and redesign for WordPress or TYPO3. Includes comprehensive SEO redirect mapping. Starting at €5,400 (net). Dennis personally oversees the project.
Your website is outdated, slow, or no longer fits your business. It’s time for a relaunch. But if you relaunch your website without considering search engine visibility, you risk losing up to 95% of your traffic—we see this regularly in projects that were redesigned without SEO support.
We plan and guide your website relaunch from analysis through to go-live. Technology, design, content, and SEO—all from a single source. Whether you’re relaunching your website, redesigning your homepage, or switching to a completely new CMS: Dennis Hüttner personally oversees every relaunch project.
●Since 2007 · Over 18 years of experience
●32 long-term customer partnerships
●Limited Liability Company Liability · NDA-eligible
●Fixed price available · 4 weeks of follow-up support
●SEO Redirect Mapping · Traffic Retention Guarantee
Relaunch · SEO Redirect Mapping · Dennis in Person
Distinction Between Terms
Redesign, relaunch, migration—which is the right choice?
Three terms, three different focuses.
01
Website Redesign
Focus on visual refresh: new design, revamped layout, modern look and feel. The technology and structure remain largely unchanged. Typical timeframe: 3–8 weeks.
02
Website Relaunch
Complete overhaul: new design plus new technology (often a new CMS), new site structure, content migration, SEO redirect mapping. The most comprehensive option. Typical timeframe: 6–12 weeks.
03
Website Migration / CMS Migration
Focus on technology migration—such as from WordPress to TYPO3 or vice versa. Design and content remain intact. Typical timeframe: 3–6 weeks.
When is it appropriate?
Five clear signs that it's time for a relaunch
If two or more of these points apply, a relaunch is likely the right move. Otherwise, websiteoptimization is often sufficient.
Period01 / KW
Technologically outdated
The CMS no longer receives updates, has slow loading times, and has mobile issues.
Period02 / KW
The design no longer fits
The company has evolved, but the website looks like it's from 2015.
Period03 / KW
You can't find yourself on Google
Even though you offer great services, people can't find you—your structure, content, and technology aren't up to par.
Period04 / KW
Content cannot be edited by the user
Every change requires a developer—the system is too complicated.
Period05 / KW
Request to switch CMS
From TYPO3 to WordPress, or vice versa, or from a drag-and-drop builder to a professional system.
What does a relaunch entail?
Six building blocks
What happens during every relaunch.
Period01 / KW
Analysis of the existing website
Crawl with Screaming Frog, GSC analysis, identification of high-traffic pages. Details: SEO audit.
Period02 / KW
Design + Concept
Custom-designed—no templates. Site structure optimized for both visitors and Google. Responsive design, of course.
The most important thing: Don’t lose any traffic. Every old URL redirected to a new one—clean, complete, and verified. Indexing monitoring after go-live.
Period05 / KW
Content Migration
Existing content has been transferred, cleaned up, and revised where necessary. No text is lost. New content can be added upon request.
Well-organized, transparent, and without any surprises.
// Step 01 / 4 · Dauer ~ 1–2 weeks
Analysis + Concept (1–2 weeks)
01
Prepare an assessment, define objectives, outline the site structure, develop a keyword strategy, and map out redirects. You’ll know in advance what will be built and how much it will cost.
// Step 02 / 4 · Dauer ~ 3–6 weeks
Design + Development (3–6 weeks)
02
Custom design, technical implementation, content migration. Regular interim deployments to staging. Initial design concepts after 7 days, clickable prototype after 2 weeks.
// Step 03 / 4 · Dauer ~ 1 week
Testing + Go-Live (1 week)
03
Performance test, security check, redirect check, mobile test. Go-live only once everything is running smoothly.
// Step 04 / 4 · Dauer ~ 4 weeks
Post-launch support (4 weeks after go-live)
04
Monitor indexing, check redirects, measure performance. Respond immediately to any issues. Final report with recommendations.
Project example: Relaunch from TYPO3 v10 to WordPress
Phase 4 Post-launch support (1.5 weeks + 4 weeks of maintenance): GSC monitoring, 12 redirect fixes
Results after 6 months
0%
Traffic loss (instead of a 30–60% drop)
3 kW
moved into the top 3
4.5 s → 1.4 s
Reduction in loading time
2 × 60 min
Training sessions were sufficient
How much does a relaunch cost?
Four orders of magnitude
Fixed price based on analysis or hourly rate (€108/hour, billed in 15-minute increments). Initial analysis fee: €864 — charged upon acceptance of the order.
Package01
Small (Business Card + Redesign)
Standard
A simple web design update using the existing technology, or a small-scale complete relaunch. URLs will remain the same.
We guarantee complete 301 redirect mapping for all existing URLs with significant organic traffic (based on GSC data from the past 12 months). If, after the site goes live, redirect errors on our part result in a loss of more than 10% of organic traffic, we will resolve the issue at no additional cost—until the baseline is restored.
We cannot guarantee that the relaunch will improve your rankings—that depends on too many factors. The guarantee applies to maintaining traffic, not to improving rankings.
// RECEIVE TRAFFIC
max. 10% Verlust
Otherwise, free repair up to the baseline
In writing · applies to GSC-verified top-level URLs
Dennis Hüttner · Relaunch Support
About Dennis
Dennis Hüttner personally oversees every relaunch project
Dennis Hüttner is the CEO of Waterproof Web Wizard GmbH. Since 2007, he has overseen website relaunches, redesigns, and CMS migrations—from TYPO3 v4 to the latest version of WordPress. He personally reviews every redirect mapping, approves design drafts, and oversees every go-live.
FAQ
Frequently Asked Questions About Website Relaunches
Five straightforward answers about risks, duration, and costs.
Will I lose my Google rankings when I relaunch my site?
+
Not with us. Complete 301 redirect mapping of all top URLs (GSC-verified), indexing monitoring after go-live, and a traffic retention guarantee of up to 10% loss. Those who relaunch without SEO support often lose 30–95% of their traffic—we see this all the time.
How long does a relaunch take?
+
Small: 4–6 weeks; Medium: 6–10 weeks; Large: 10–16 weeks. Migration without a redesign: 3–6 weeks. Depends on the decision-making process on your end.
How much does a website relaunch cost?
+
€5,400–€8,640 (small), €8,640–€16,200 (medium), €16,200–€35,000 (large). Migration: €5,400–€12,000. Fixed price following analysis; hourly rate of €108/h available.
What if I want to switch systems (TYPO3 → WordPress)?
+
A common scenario. We regularly migrate in both directions. URL structure, 301 redirects, content structure, schema markup—everything needs to be rethought. Allow 3–6 weeks for migration without a redesign, and 6–12 weeks for a complete relaunch.
What happens after the go-live?
+
4 weeks of post-launch support included in the project price: monitoring indexing, checking redirects, measuring performance. After that, transition to website maintenance starting at €864/month or full handover.
Launch the relaunch
15-minute initial consultation
During the initial consultation, we’ll discuss the scope, risks, and next steps. Initial analysis starting at €864 (billable).
