01
Executive hierarchy versus click-based reality
The menu order reflects internal policy—not actual search queries.
Since 2007 · Method documented in Case 08 · Fixed-price structure · Limited liability · Delivery time: 5 business days to 3 weeks
The GSC Data-Driven Navigation Concept — Navigation Based on Data, Not Gut Feelings
We design your website navigation based on real search queries in Google Search Console. Fixed price starting at €7,499 (excl. tax). Three clear packages. Turnaround time: 5 business days to 3 weeks.
You know the pattern. Three workshops. Six stakeholders. Every department wants its section at the top of the menu. The result is a navigation menu that reflects internal politics—not what your target audience is actually searching for on Google.
What users actually search for on Google often doesn’t appear in your navigation at all. Clicks drop despite stable rankings. Bounce rates rise. No one knows why—and the next workshop yields the same suggestions as the last.
We do things differently. Your Google Search Console already knows what your target audience is searching for. 12 to 16 months of data, top 1,000 search queries, classified by intent. This data becomes your navigation—with a rationale for each item, not just gut feeling.
●Fixed price ranging from €2,499 (Quick) to €14,999 (Enterprise)
●Method documented (Case 08, 240+ member companies)
●LLC · NDA-compliant · 32 long-term client partnerships
●Delivery time: 5 business days to 3 weeks
What is Google Search Console, and why does it make navigation measurable?
Google Search Console (GSC) is Google’s official tool for website owners. For each domain, it shows: which search queries the website appeared for in search results (impressions), how often users clicked on it (clicks), and the positions in which the pages rank.
GSC provides four data clusters:
- Search queries — which terms lead users to you? Brand, category, long-tail
- Pages — which URLs are indexed? Where do they rank, and where don’t they?
- Clicks and impressions — how often does the site appear, how often is it clicked?
- CTR and Position — Click-through rate (CTR), average position
These four clusters form the foundation of every data-driven navigation concept. We systematically extract them and combine them with external search volume data from DataForSEO. The result: a navigation structure that aligns with actual search intent.
Workshop Problem
Why workshop navigation is no longer enough
Traditional navigation concepts are developed in workshops. Stakeholders set priorities, a UX designer facilitates the process, and the end result is a sitemap. The problem: no workshop in the world can predict the search intent of 240,000 users in the GSC.
02
High-volume topics are completely missing
Topics with high impression counts do not appear in the main navigation at all.
03
Zombie sites are given prominent placement
Pages with no significant search traffic occupy top navigation positions.
04
Long-tail clusters are ignored
Even though they are commercially viable and have a specific sales window.
Procedure
Four steps — no improvisation
Every Datennav concept follows the same process.
// Step 01 / 4 · Dauer ~ Days 1–3
Data extraction
12–16 months of GSC data + Top 1,000 search queries + Sistrix search volume + SERank search volume + DataForSEO search volume + Bing Webmaster Tools (if applicable). You grant read-only access—no write permissions, no account takeover.
- GSC Export 12–16 months
- DataForSEO Search Volume
- Bing Webmaster Tools (optional)
Deliverable · Raw Data Export
Anchor Case 08: Construction Industry Association
240+ Mitgliedsunternehmen
4 Fachverbände
NDA-geschützt
Background
- Construction Industry Association, NDA-protected
- 240+ member companies
- Four trade associations under one umbrella brand
- Board workshops went around in circles
Problem Statement + Method
- New Navigation Concept for the Association's Website
- Derived from actual GSC search queries
- 3 data sources: GSC + external search volume + click path analysis
- Plus psychological triggers per navigation chain
- 4 main navigation items with data-driven justification
Final score
- 4
- Navigation items derived from GSC
- 240+
- Member companies under the umbrella brand
- 4
- Professional associations with their own sub-identity
- 3
- Combined data sources
Fixed-price packages
Four tiers — clearly defined
No time traps, no scope creep. You choose the package that fits your project.
Package
01
Quick Audit
Quick diagnosis
Quick assessment. GSC data + top 10 findings in a report. No navigation concept.
2.499 €einmalig
NET · 5 BUSINESS DAYS
- GSC Data Extraction (12 months)
- Top 10 Findings as a Report
- Delivery time: 5 business days
Assessment · Quick Insights
Request a Quick Audit →
Package
02
Standard
Most Popular
Comprehensive navigation strategy based on GSC data, DataForSEO, and competitor analysis. Includes a stakeholder workshop.
7.499 €einmalig
NET · 2 WEEKS
- Everything from the Quick Audit + Top 50 Findings
- Intent classification of all top search queries
- External search volume from DataForSEO
- Competitive Validation (4 competitors)
- Complete navigation concept + sitemap (XML + visual)
- Live workshop (1 × 2 hours)
Small and medium-sized businesses (50–500 employees)
Request standard →
Package
03
Enterprise
Group
Multilingual, multiple brands. Plus 90 days of support and quarterly updates over 12 months.
14.999 €einmalig
NET · 3 WEEKS + 12 MONTHS
- Everything from Standard + Top 100 Findings
- 2 × 4-hour workshops
- 90-day implementation support
- Quarterly update over a 12-month period
- Implementation Roadmap: Effort × Value
- Multilingual data extraction
Corporate · Multilingual · Multiple Brands
Discuss Enterprise →
Package
04
hourly basis
Flexible
Selective expansions or re-analyses after 6–12 months. No fixed price.
108 €/Stunde
NET · 15-MINUTE BLOCKS
- 15-minute billing intervals
- Re-evaluation after 6–12 months
- Retrofit custom clusters
- You can switch to a fixed-price plan
Reanalysis · Add-on · Custom Cluster
Book lessons →
Note: Quick Audit
Provides data and key findings, but no strategy. If you want to develop a roadmap, start with the Standard Package. We’ll be honest—you shouldn’t book a package that doesn’t align with your goals.
What you'll win
Four measurable results
With the Datennav concept — and what you stand to lose if you don't do it.
01
Users find what they're looking for — right at a glance
Instead of clicking through three levels of menus.
02
Clicks and conversions are on the rise
Because navigation follows search intent—not internal policy.
03
Stakeholder discussions are becoming data-driven
Instead of being driven by opinion. "Board wants Division X at the top" loses out to GSC data.
04
Implementation Roadmap Based on Effort × Value
Clear prioritization — what comes first, what comes later, and what never.
About Dennis
Dennis Hüttner as Project Manager
Dennis Hüttner personally oversees every Datennav concept. The methodology is documented in Case 08—developed and refined since 2020 through client projects. A hybrid strategy consulting approach that integrates data, structure, and positioning.
FAQ
Frequently Asked Questions
Four direct answers regarding access, requirements, and implementation.
Do we need to grant you access to our Google Search Console?
Yes — read-only access at the property level. No write permissions, no account takeover. Once the project is complete, access will be revoked or remain in place for potential re-analysis—it’s up to you.
What if I don't have enough GSC data (small site)?
We then supplement this with DataForSEO market data and competitor analysis. For very small sites (< 1,000 impressions/month), the Datennav approach may not be the right fit—we’ll be honest about that during our initial consultation.
Will I also receive the implementation along with the concept?
Upon request. Implementation is handled separately through our TYPO3 or WordPress packages. However, you can also assign the implementation to your development team or another agency—the roadmap is documented in a way that works for any implementation team.
Can we order the white-label version for our customers?
Yes. Seven of our eight public case studies come from white-label partnerships. For more details, see the "For Agencies" section.
Diagnostic appointment
30 minutes free of charge
You describe your problem—we'll determine whether a Quick Audit, Standard Package, or Enterprise plan is right for you. There's no obligation.