We combine Google Search Console data with information architecture and positioning. Three clearly defined modules. Fixed-price packages starting at €2,499.
Most marketing problems look like content problems or design problems. At their core, they are architectural problems. The navigation doesn’t match the search intent. The positioning is in the workshop notes, but not in the copy. High-volume search queries don’t have their own landing pages, while zombie pages occupy prominent spots.
Marketing architecture solves this. We look at three levels: Which search queries reach you (data), how is your website structured (structure), and what do you stand for in the market (positioning). This results in an architecture that connects all three levels.
Three modules
Can be combined in a modular fashion. Most clients start with Module 1.
Website navigation derived from real search queries. 12–16 months of GSC data, top 1,000 search queries, classified by intent. Justification provided for each item—no guesswork. Fixed price: €2,499 (Quick) / €7,499 (Standard) / €14,999 (Enterprise). Delivery time: 5 business days to 3 weeks. Details: Module 1.
Build topic clusters based on search intent logic — pillar pages for main topics, cluster pages for long-tail keywords, and internal linking with a defined topology. Fixed price: €4,999 to €18,000, depending on the number of clusters. Turnaround time: 3–6 weeks.
Current positioning reviewed against 5 Dunford components: market category, competitive alternatives, unique attributes, value for the customer, target segment. Positioning Canvas + wording suggestions. Fixed price: €4,999 (Standard) / €9,999 (with sales pitch workshop). Delivery time: 2–4 weeks.
About Dennis
Dennis Hüttner is the CEO of Waterproof Web Wizard GmbH. Marketing Architecture is our flagship service v3.2—a methodology documented in Case 08 (Construction Industry Association, 240+ member companies). Hybrid strategy consulting that integrates data, structure, and positioning.
FAQ
Four direct answers regarding module selection, scope, and implementation.
No. Most clients start with Module 1 (Data Navigation Concept). We add Modules 2 and 3 once the data layer is in place and the strategy layer needs clarification.
Traditional SEO optimizes individual pages for specific keywords. Marketing architecture designs the structure of the entire website from the perspective of search intent. The two approaches complement each other. Without a solid architectural foundation, even individual SEO measures will have little impact.
Upon request. Implementation is handled separately through our TYPO3 or WordPress packages. However, you can also assign the implementation to your development team or another agency—the roadmap is documented in a way that works for any implementation team.
Yes. Seven of our eight public case studies come from white-label partnerships. For more details, see the "For Agencies" section.
You describe your problem—we’ll determine which of the three modules is the best fit, or whether we’re not the right partner for you at this time. There’s no obligation.