// blog

Plain talk, not marketing speak

We write about what we build for B2B mid-market companies every day: TYPO3, WordPress and data-driven SEO. Honest, technically sound, no funnel.

// Website & Technology

WordPress Maintenance: What B2B Companies Actually Outsource

In a nutshell: What B2B companies actually outsource A WordPress website that hasn’t been updated in two years seems to work at first glance. Until it doesn’t. We see this regularly in projects: company websites with outdated plugins, missing backups, and an owner who can’t remember the last time they logged into the backend. Maintenance is […]

Dennis Hüttner
Dennis Hüttner
// Marketing & Customer Acquisition

SEO or Google Ads: Which Will Really Bring Your Business More Leads in 2026?

A question I hear in almost every initial consultation: “We have a fixed budget. Is SEO worth it, or does Google Ads make more sense?” The honest answer: It depends on your current situation. And in 2026, there’s a new factor to consider that many haven’t factored in yet. In a nutshell: What Google AI Mode means and why it’s important now […]

Dennis Hüttner
Dennis Hüttner
// Website & Technology

Kirki Vulnerability in WordPress: 150,000 Sites at Immediate Risk

Key Points at a Glance A critical vulnerability (CVE-2026-8206, CVSS 9.8) in the WordPress plugin Kirki allows unauthorized takeover of admin accounts. Versions 6.0.0 through 6.0.6 are affected. On June 2, 2026, Wordfence recorded over 222 attack attempts within 24 hours. Update to version 6

Dennis Hüttner
Dennis Hüttner
// Visibility & AI Search

Structured Data After the Core Update: What B2B Websites Need Now

The March 2026 Core Update has made structured data a prerequisite for B2B visibility. If you don’t implement FAQ, Article, or Organization Schema correctly, you’ll be excluded from rich snippets and AI overviews. We’ll show you which schema types B2B websites need now and how to set them up step by step.

Dennis Hüttner
Dennis Hüttner