// blog

Plain talk, not marketing speak

We write about what we build for B2B mid-market companies every day: TYPO3, WordPress and data-driven SEO. Honest, technically sound, no funnel.

// Website & Technology

Kirki Vulnerability in WordPress: 150,000 Sites at Immediate Risk

Key Points at a Glance A critical vulnerability (CVE-2026-8206, CVSS 9.8) in the WordPress plugin Kirki allows unauthorized takeover of admin accounts. Versions 6.0.0 through 6.0.6 are affected. On June 2, 2026, Wordfence recorded over 222 attack attempts within 24 hours. Update to version 6

// Visibility & AI Search

Structured Data After the Core Update: What B2B Websites Need Now

The March 2026 Core Update has made structured data a prerequisite for B2B visibility. If you don’t implement FAQ, Article, or Organization Schema correctly, you’ll be excluded from rich snippets and AI overviews. We’ll show you which schema types B2B websites need now and how to set them up step by step.

Dennis Hüttner
Dennis Hüttner

Creating a Website with AI: Why It's Risky for Businesses

AI can create a website in minutes, but legal, technical, and SEO risks can arise just as quickly, risks that companies often don’t notice until months later. Generated text without fact-checking, stolen images, sloppy tracking configuration. We’ll show you where the real risks lie and when AI should be used in a website project.

// Strategy & Market

AI Agents in Small and Medium-Sized Businesses: What the New Figures Reveal

By 2026, AI agents in small and medium-sized businesses will no longer be just a buzzword, the adoption figures sound impressive, but they often don’t hold up in reality. We’ll take a look at which AI agent projects in SMEs actually work, where they fail due to complexity, and which expectations are almost certain to let you down.

Dennis Hüttner
Dennis Hüttner
// Marketing & Customer Acquisition

Website isn't generating any leads: What I see time and time again in B2B projects

A beautiful website that doesn’t generate leads is the most common reason why small and medium-sized businesses fire their first agency. The problem rarely lies in the design, but rather in a lack of SEO fundamentals, unclear targeting of the audience, and weak CTAs. Drawing on our experience with B2B projects, we’ll show you the three main causes and how to fix them step by step.

Dennis Hüttner
Dennis Hüttner
// Website & Technology

WordPress 7.0 Review: AI Integration & PHP Requirements for SMEs

Starting April 9, 2026, WordPress 7.0 will require at least PHP 7.4, SMEs using shared hosting with PHP 7.2 or 7.3 risk update errors and downtime. The cost of a clean major update ranges from €1,000 to €5,000, depending on the number of plugins and the complexity of the theme. We’ll show you what to check before the release and where hidden cost drivers lurk.

Dennis Hüttner
Dennis Hüttner
// Visibility & AI Search

Google AI Answers: 265 million fewer clicks per month in Germany

Google’s AI Overviews have caused a massive drop in traffic in Germany, by 2026, many information searches will end without a single click on the source page. For B2B websites, this means: either appear in the AI response or lose traffic. We’ll show you how to set up your content with GEO optimization.

Dennis Hüttner
Dennis Hüttner
// Visibility & AI Search

Google AI Answers Dominate: How to Get the Top Spot

Google’s AI-powered answers have changed the SERP, the traditional top 10 spots are less sought after than the featured snippet within an AI overview. If you don’t want to lose B2B traffic, you need to write differently. We’ll show you which structural and content principles AI answer systems favor and how you can ensure your visibility.

Dennis Hüttner
Dennis Hüttner