In a nutshell:
- A website relaunch is rarely just a design project—it’s a bet on the coming years.
- Those who underestimate the relaunch phase lose rankings, speed, and sometimes customers.
- We’ll show you what preparation makes for a successful relaunch and where typical project disasters occur.
A website relaunch is a measure to optimize your online presence with the help of a website relaunch agency or your own staff. During a relaunch, particular emphasis is placed on web design, content, and user-friendliness. The goal is to create an appealing design, present relevant and high-quality content, and improve user-friendliness so that, ultimately, customers make a purchase or book a service.
Why might a website relaunch be necessary?
Whenever your product—and thus your website—is released in a new form, this is referred to as a relaunch. This may be necessary for the following reasons:
- If the foundation of your website is solid and well-received by users, it may make sense to refresh the layout. This provides an opportunity to improve the user experience. Users are thus encouraged to stay on the website longer. If only the layout is affected by the changes, this is also referred to as a website redesign.
- Improved visibility in search engines (SEO) is another reason for a relaunch. Today, technical aspects such as loading speed and optimization for mobile devices play a crucial role in the ranking factors for search engines like Google. These aspects can be improved or updated without changing the layout.
- Especially with older websites, version conflicts or other issues can arise with an outdated content management system. The CMS or programming language in use is no longer actively developed, which can result in a lack of security updates. In such cases, it is advisable to take action and initiate a website relaunch.
What are the most important steps for a website relaunch?
A well-prepared website relaunch requires an internal meeting and clarification of the framework conditions on the part of the client. The necessary information for the contractor should also be provided at this stage.
| Before the project begins, the following questions should be clarified:When should the new website be launched?Who is the primary point of contact for the project?What is the available budget?Who is responsible for creating the content?Where is the current website hosted, and who has access to the provider accounts? |
Company Analysis
A comprehensive company analysis is of great importance not only for the company itself but also for the web designer. Only when the web designer understands what the website operator aims to achieve and how the company views itself can they provide appropriate advice and effectively communicate this information on the website.
| The following questions should be clarified: – In which industry does the company operate, and what is the general situation in that industry? – What products or services are offered? – Are there specific areas of focus or “best-sellers”? – What have previous communication efforts looked like? – What are the company’s strategy and goals for the coming years? – How has the company acquired new customers so far? |
Website Analysis
Analyzing the current website can be a challenge: It may not meet modern standards, but visitors still find the information they need. Some pages, on the other hand, have few visitors but could be of interest to users. The reason for this is that they are difficult to find due to confusing navigation.
| The following questions can be helpful during the website analysis: – What are the strengths and weaknesses of the current website? –Is there any customer feedback or input regarding the old website? – Are there visitor statistics? If so, what insights do they provide? – Which pages are frequently visited, and where do the visitors come from? – Which pages are not being visited? – What goals should the new website achieve? |
These questions serve to develop a better understanding of the website operator’s current challenges and goals and form an important foundation for planning the website relaunch.
Competitor Analysis
To stand out from the competition, it’s important to know them inside and out. With experts by your side, you can conduct a comprehensive competitive analysis to identify potential competitors as well as role models.
The content, design, features, and structure of these websites provide you with valuable ideas for improving your own website. By analyzing the strengths and weaknesses of your competitors, you can develop unique and engaging solutions that appeal to your target audience.
| The following questions can help with competitive analysis: – How is the market developing in general? – How is the competition positioned (scope, location, etc.)? – In what areas are your competitors better or worse than you? – What do your competitors’ websites look like? – What impression does the design of their websites convey? – What content do they present? – How are the content and pages structured? – Do they offer additional services or in-depth content? |
Content Analysis
Not everything needs to be reinvented: First, you should take a close look at what content (text, images, statistics, graphics, etc.) already exists. This applies not only to the current website but can also include other communication channels.
| It’s not just about blindly collecting everything, but about getting an overview: – Is the existing content sufficiently up-to-date? – Can the content be easily updated and maintained? – Is the page structure clear and well-organized? – Are the navigation points understandable and clearly worded? – Does the content reflect your company’s core focus, and is it clear which products or services are offered? – Is the content written from your customers’ perspective, or at least understandable to them? – Does the content adequately convey your expertise and the quality of your services? – Does the content offer added value for existing customers? – Are there any overly dense passages of text? – Are the texts understandable and well-structured? – Are the legal notice and privacy policy up to date? |
Tips and Tricks for a Successful Website Relaunch
Are you planning to relaunch your website?
Then our tips and tricks will certainly help you:
- Improve usability: Simplify navigation and ensure intuitive user guidance. Make sure important information is easily accessible and that visitors can quickly find what they’re looking for. Test the usability of the new website before going live.
- Consider technical aspects: Pay attention to technical details such as loading times, compatibility with different browsers, and website security. A fast-loading and technically flawless website significantly contributes to user satisfaction.
- Testing and Troubleshooting: Conduct extensive testing to ensure your new website functions flawlessly. Check links, forms, image and video display, and responsiveness across different devices. Fix any errors or issues before going live.
- Communication and Marketing: Plan an effective communication strategy for the relaunch. Inform your existing customers about the changes and communicate the benefits of the new website. Also use marketing channels such as social media, email marketing, or content marketing to attract new visitors.
Conclusion – Website Relaunch with Waterproof Web Wizard
Need help with your website relaunch? We at Waterproof Web Wizard are happy to assist you. Be sure to read our customer reviews beforehand to get a better sense of who we are. Additionally, we specialize in SEO strategies, which are a crucial part of marketing. Here are the areas we cover:
- Brand Concept
- Search engine optimization
- Local SEO
- Technical SEO
- SEO Audit
- Online Stores
Feel free to contact us: You can reach us by phone at +49 751 95 89 92 17 or send us a message via our contact form.