In a nutshell:
- WordPress is often seen as a compromise—but in reality, it’s the best choice for many small and medium-sized businesses, both technically and economically.
- An open ecosystem, a large pool of developers, and a flexible plugin landscape.
- Here are ten concrete reasons why WordPress almost always delivers the fastest time-to-market for SME projects.
WordPress or TYPO3—everyone probably knows these two big players in the CMS world. But why should you choose WordPress? In this article, we’ll tell you why WordPress is the right choice for you and what benefits WordPress has in store for you!
Why use WordPress? 10 WordPress advantages
Of course, in addition to WordPress, there are also so-called website builders like Wix, Weebly, Joomla, and Shopify that are suitable for website creation. But even though they advertise their user-friendliness, their feature sets are severely limited.
Unfortunately, users only realize this after some time. And then it becomes a hassle: because migrating a website to a different CMS is anything but easy. It takes an enormous amount of time and technical expertise. That’s why it’s advisable to choose a CMS like WordPress from the start, one that offers you plenty of creative freedom in the long run.
WordPress is free
Both versions, WordPress.com and WordPress.org, are free to use. If you’re a beginner, it’s worth starting with WordPress.com. Businesses that want to generate revenue with their website are better off with WordPress.org.
This CMS is a so-called open-source project, which is why it’s free to use. Many plugins are also provided for free. You only have to pay for hosting. However, the fee goes to your hosting provider, not to WordPress.
Some themes and plugins are also paid features in the Pro versions. However, you can always decide for yourself how much of your budget you want to spend on these additional services.
Flexibility for your website
The CMS is suitable not only for blogs but for any type of website. This means you can design a blog, a shop, and much more. With the right plugins, almost anything is possible. Here’s a brief overview:
- Portfolios
- Forums
- Review portals
- Member area
- E-learning modules
- Galleries
- Job boards
- Fundraising website
- Knowledge databases
- Contests
SEO in Focus
By the way: We’d be happy to help you design your website with sales in mind and develop a suitable SEO strategy. We cover these areas of expertise:
- Search Engine Optimization – SEO
- Local SEO
- Technical SEO
- SEO Audit
In the past, CMS was mainly lucrative for blogs—and since blogs are found via search engines, people relied directly on the power of SEO. With plugins like Yoast SEO or Rank Math, you can make your website discoverable online. The basic versions of these plugins are free—and that’s usually more than enough.
E-commerce is easy to integrate
If you want to integrate a shop into your website, you can install the WooCommerce Germanized plugin for free. Please note, however, that there are legal regulations to consider here. Keyword: GDPR. But don’t worry. You’re not alone. Websites like eRecht24 can help you with legal questions.
No coding knowledge required
If you want to create a website, you have to know how to code, right? That’s not true. One reason why WordPress is ideal is that even tech novices can handle the CMS. The dashboard is clearly laid out, and there are many blogs and YouTube channels with tutorials and help videos.
Creating pages and blog posts is also super simple and straightforward. With the Elementor editor, you work directly on the page and can immediately see how the website will look to visitors. This is a huge advantage, but one that many only associate with a drag-and-drop system. Yet WordPress can do this too.
Security & Future-Proofing
Websites get hacked every day—that’s a fact. To ensure your website isn’t affected, WordPress offers regular security updates. WordPress also provides various security plugins.
By the way: The CMS is still being developed, and since many developers work on the source code, current trends are also taken into account. This means that WordPress will be around for a long time to come, and it’s worth building on this CMS.
Media Types
Is your focus on a specific media type—e.g., videos? Then WordPress is the right choice for you, because videos can be integrated here with minimal effort and without wasting storage space. But other media types also have their place: you can also embed your podcast with just a few clicks. Almost all file types can be uploaded. Only SVG files are not supported.
Your website belongs to you
When it comes to social media, it’s slowly dawning on everyone. You’re just a guest here, and everything you build—whether fans or followers—depends on the whims of the platform’s operators. But did you know that all website builders can suddenly limit their services, shut them down, or start charging for them overnight?
What happens to your website then? You see: Here, you can put yourself in a dangerous position of dependency. Generally, many important features in website builders are reserved for premium customers anyway, who then pay a hefty price for them. That’s why: With WordPress, you have a website that belongs to you and no one else.
You decide what features the website should have and when. There are no expensive premium packages. Even the paid plugins are reasonably priced. Plus, there’s more competition among plugin developers, so you have a wider selection. A clear advantage and a reason why you should choose WordPress.
Speed
Your website loads in seconds, and visitors can start browsing right away. With WordPress, you control your website’s speed. Make sure to install only as many plugins as necessary—and as few as possible. Our tip: The Elementor editor isn’t just great for designing your website; its fast loading time makes it ideal.
Responsiveness
Today, websites are no longer primarily viewed on a PC but accessed from anywhere via a smartphone. Therefore, it is absolutely essential that your website is responsive. This means that no matter what device is used, your website will always display perfectly. It is important that you choose a theme that offers this feature. A theme that doesn’t offer responsiveness is useless.
Elementor excels here as well, since you can view the website in different layouts directly while editing. This makes it easier to see right away whether the website displays correctly on a tablet or mobile phone.
Why WordPress – The Waterproof Web Wizards Can Help
Interested? If you’d like to get started now, check out our guide here on how <adata-wpil href="https://waterproof-web-wizard.de/blog/wordpress-einrichten-die-anleitung-fuer-beginner" class="lnk">to create a <adata-wpil href="https://waterproof-web-wizard.de/blog/wordpress-einrichten-die-anleitung-fuer-beginner" class="lnk">website with WordPress. However, if you’re unsure whether this CMS is right for you, feel free to contact us or take a look at the <a href="https://waterproof-web-wizard.de/vergleich-typo3-oder-wordpress/" target="_blank" data-type="post" data-id="1767" class="lnk" rel="noreferrer">differences between TYPO3</a> and WordPress here.You can reach us by phone at +49 751 95 89 92 17 or contact us via our <a href="https://waterproof-web-wizard.de/kontakt/" target="_blank" class="lnk" rel="noreferrer">contact form</a>. Feel free to read our <a href="https://waterproof-web-wizard.de/referenzen/de-de/waterproof-web-wizard-gmbh?utm_source=seals&utm_campaign=proseal&utm_medium=profile&utm_content=74de52d8-c6af-4d90-adbe-956e92c5716f" target="_blank" rel="noreferrer noopener" class="lnk-ext">customer reviews</a> to get a better sense of who we are.</adata-wpil></adata-wpil>