// blog
We write about what we build for B2B mid-market companies every day: TYPO3, WordPress and data-driven SEO. Honest, technically sound, no funnel.
Most SEO reports are nothing more than data graveyards, 40-page PDFs filled with pretty graphics that no one reads. A good report highlights three things: what has changed, why, and what you’ll do next week. We’ll show you what SEO reports that drive decisions look like.
Website builders promise quick results, but they often fall short in the business world, when it comes to SEO, data protection, and custom features. We’ll show you where Wix, Jimdo, and similar platforms are truly suitable for small and medium-sized businesses, and where switching to a full-fledged CMS is the better investment.
There are tens of thousands of SEO checklists out there, most of them are generic, outdated, or overloaded. We’ll show you the ten ranking factors that really matter in 2026: AI overviews, E-E-A-T, zero-click SERPs, technical core signals, and the often-neglected user experience data. Concise, up-to-date, and actionable.
TYPO3 offers more performance features out of the box than any WordPress installation, but most of them go unused. We’ll show you seven features, from image processing and URL caching to frontend resource optimization, that you should enable before looking for external tools or plugins.
The same SEO mistakes keep cropping up on SME websites, from duplicate content and broken redirects to hidden noindex tags. Each one costs you rankings and traffic, often without you even noticing. We’ll show you six common SEO mistakes and quick fixes to address them.
By 2026, local listings will be more important to small and medium-sized businesses than their own websites, Google Maps, Apple Maps, Bing Places, and business directories. Every consistent listing boosts your local visibility. We’ll show you which listings to prioritize, how to ensure NAP consistency, and where automation has the greatest impact.
Google treats job postings like product pages, clean schema markup, relevant keywords, and local signals determine visibility. If you rely on generic job descriptions, you’ll remain invisible in search results. We’ll show you how to turn a job posting into an SEO-effective recruiting page.
WordPress will remain the most popular CMS choice in 2026, but for many SME use cases, it’s either overkill or comes with ongoing costs. We’ll show you when a new WordPress website is truly worth it, when alternatives like Kirby or static sites are the better choice, and what ongoing costs you should realistically budget for.
Local SEO may sound technical, but putting it into practice is really just a series of small, consistent steps: Google Business Profile, reviews, local backlinks, and NAP consistency. We’ll show you how small and medium-sized businesses in your local area can attract more leads, without relying on out-of-town agencies that don’t understand the local customer base.
The SEO trends for 2026 are dominated by AI-driven overviews, stricter E-E-A-T requirements, and a noticeable shift toward zero-click results. If you don’t adapt now, you’ll lose visibility. We’ll show you the trends that really matter and which buzzwords you can safely ignore.
Nominations for web awards cost money, time, and sometimes even your dignity, without your actual customers ever knowing about it. We’ve participated in awards for years and are now drawing a clear line under it. Which awards bring real value to SMEs, which are pure vanity, and why we now focus on case studies instead of trophies.
A content strategy without a customer journey is like shooting in the dark, if you create content based on gut instinct, you’ll waste your budget. We’ll show you how to map content formats to each stage of the customer journey, which metrics really matter for each stage, and how to turn that into a content strategy that generates leads.
