// blog
Wir schreiben über das, was wir täglich für den B2B-Mittelstand bauen: TYPO3, WordPress und datenbasiertes SEO. Ehrlich, technisch fundiert, ohne Funnel.
A question I hear in almost every initial consultation: “We have a fixed budget. Is SEO worth it, or does Google Ads make more sense?” The honest answer: It depends on your current situation. And in 2026, there’s a new factor to consider that many haven’t factored in yet. In a nutshell: What Google AI Mode means and why it’s important now […]
Where AI delivers real results in sales—and why 34% of small and medium-sized businesses fail. Concrete facts, reliable tools, no hype.
Key Points at a Glance A critical vulnerability (CVE-2026-8206, CVSS 9.8) in the WordPress plugin Kirki allows unauthorized takeover of admin accounts. Versions 6.0.0 through 6.0.6 are affected. On June 2, 2026, Wordfence recorded over 222 attack attempts within 24 hours. Update to version 6
The AI labeling requirement takes effect in August 2026. We’ll show you what SMEs need to address now in their marketing efforts—from labeled content to processes.
Using a real-life example, we’ll show how we handle client requests that conflict with conversion data—complete with concrete figures.
Google is rolling out the May 2026 Core Update and releasing its first official GEO guide. What small and medium-sized businesses should check now.
The March 2026 Core Update has made structured data a prerequisite for B2B visibility. If you don’t implement FAQ, Article, or Organization Schema correctly, you’ll be excluded from rich snippets and AI overviews. We’ll show you which schema types B2B websites need now and how to set them up step by step.
AI can create a website in minutes—but legal, technical, and SEO risks can arise just as quickly, risks that companies often don’t notice until months later. Generated text without fact-checking, stolen images, sloppy tracking configuration. We’ll show you where the real risks lie and when AI should be used in a website project.
By 2026, AI agents in small and medium-sized businesses will no longer be just a buzzword—the adoption figures sound impressive, but they often don’t hold up in reality. We’ll take a look at which AI agent projects in SMEs actually work, where they fail due to complexity, and which expectations are almost certain to let you down.
A beautiful website that doesn’t generate leads is the most common reason why small and medium-sized businesses fire their first agency. The problem rarely lies in the design—but rather in a lack of SEO fundamentals, unclear targeting of the audience, and weak CTAs. Drawing on our experience with B2B projects, we’ll show you the three main causes and how to fix them step by step.
Starting April 9, 2026, WordPress 7.0 will require at least PHP 7.4 — SMEs using shared hosting with PHP 7.2 or 7.3 risk update errors and downtime. The cost of a clean major update ranges from €1,000 to €5,000, depending on the number of plugins and the complexity of the theme. We’ll show you what to check before the release and where hidden cost drivers lurk.
