Case Study · AI-SEO · NDA

// case_004 · ai_visibility Wer wird in Perplexity zitiert? Live-Test gegen 5 Queries.

Brand recognition in ChatGPT, Perplexity, and Google AI Overviews is measurable, not speculative. Five live queries plus a schema audit conducted over three hours revealed the brand-versus-category asymmetry.

5
Live queries run
3/3
Brand match
0/2
Category results
12%
FAQ Adoption

Background

AI-Sichtbarkeit ist messbar. Niemand misst sie.

Management asks: Are we recommended in ChatGPT? No one can answer—because no one is testing it.

What Standard SEO Says

"AI-SEO is still too early; let's wait and see." Wrong — Perplexity has been publicly cited since 2024.

What live tests show

5 real queries, Sonar-Pro model, Cite list analyzed. Brand recognition is present, but category authority is completely missing.

Three Ways

Abwarten, Brand pushen oder Kategorie-Authority bauen.

Option A

Wait and see

Dismiss AI-SEO as "hype" and don't respond.

Risk Competition takes over
Time —
Costs none
Episode Visibility is decreasing
Option B

Massive fire

Organizational schema, Sameas, knowledge graph optimization.

Risk triggers a fire, not a category
Time 4 weeks
Costs medium
Episode Brand recognition is increasing
Option C

Category Content + FAQ Schema

Category pages with FAQ schema, Knowledge Graph integration, and LLM-friendly content.

Risk 3–6 months of development
Time 3–6 months
Costs medium
Episode LLM citations are coming

3 hours

Wie wir Live-Queries in einen Audit-Report verwandeln.

Step 01
Define 5 test queries

3 brand-specific, 2 category-generic. In German.

Period 1
Step 02
Live vs. sonar-pro

Ran it via the Perplexity API. Citations documented.

Period 1
Step 03
Schema Audit

FAQ schema adoption, organization, and article markup have been reviewed.

Period 2
Step 04
Findings + Recommendations

4-Point Action Plan: Schema, Category Content, Knowledge Graph.

Period 3

Tools

Perplexity-API + Schema-Validator.

LLM API

Perplexity Sonar Pro

  • 5 Queries deutschsprachig
  • Cite-Liste pro Antwort
Schema Audit

Schema.org Validator

  • FAQ, Organization, Article
  • JSON-LD prüfen
Reporting

4-page brochure

  • Befund + 4 Maßnahmen
  • Reproduzierbar

Voice

From the mandate.

We had heard that AI-SEO was "still too early—we should wait and see." The live test showed that we're completely invisible for generic industry queries. That was our wake-up call.

White-Label-Auftraggeber Advertising Agency · NDA
NDA

Three Lessons from the AI Visibility Audit.

01

AI visibility is measurable—not speculative.

02

Brand recognition is a given; category authority needs to be established.

03

The FAQ schema and Knowledge Graph connection will be mandatory in 2026, not optional.

Frequently Asked Questions

Is ChatGPT recommending you? The 5-Live Queries test has the answer.

3 hours, 4 pages, standard NDA.

Request an AI audit White Label

// further reading

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