// glossary entry
Below the Fold
What is "Below the Fold"?
"Below the Fold" refers to the area of a webpage that becomes visible only after active scrolling, the counterpart to "Above the Fold." The drop in attention here is measurable: without a strong hook at the top, the lower section often goes unread. At Waterproof Web Wizard, we deliberately use “Below the Fold” for in-depth content, social proof, and FAQs, not for the central message. Heat maps and scroll depth measurements show us whether the content is truly reaching readers.
// synonyms
- Under the fold
- Scroll Area
Is the term still unclear?
Let's talk for 15 minutes
If a term in this glossary isn't entirely clear in the context of your project, or if you want to know whether the concept is relevant to your situation—just ask us. The initial consultation is free and non-binding.