// glossary entry
Below the Fold
What is "Below the Fold"?
"Below the Fold" refers to the area of a webpage that becomes visible only after active scrolling, the counterpart to "Above the Fold." The drop in attention here is measurable: without a strong hook at the top, the lower section often goes unread. At Waterproof Web Wizard, we deliberately use “Below the Fold” for in-depth content, social proof, and FAQs, not for the central message. Heat maps and scroll depth measurements show us whether the content is truly reaching readers.
// synonyms
- Under the fold
- Scroll Area
Is the term still unclear?
Let's talk for 15 minutes
If a term in this glossary isn't entirely clear in the context of your project, or if you want to know whether the concept is relevant to your situation-just ask us. The initial consultation is free and non-binding.