// glossary entry

Bing Ads

What is Bing Ads?

Bing Ads was the former name for search and display ads on the Microsoft Network, since 2019, the platform has been called Microsoft Advertising. Reach is achieved through Bing, Yahoo, DuckDuckGo, AOL, Outlook Mail, and the Microsoft Edge browser. The target audience is more likely to be traveling for work, which makes Bing Ads relevant for certain B2B campaigns. At Waterproof Web Wizard, we recommend using Microsoft Advertising in conjunction with Google Ads if the target audience uses Microsoft work environments, otherwise, the volume often remains too low.

// synonyms

  • Microsoft Advertising
  • Microsoft Ads
  • Bing Advertising
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