Collaborative Marketing

What is collaborative marketing?

Collaborative marketing (also known as co-marketing or partnership marketing) is a joint marketing effort between two or more companies that share a similar target audience but are not direct competitors. Typical examples include joint white papers, webinars, discount promotions, referrals, and product bundles. Advantages: shared costs, doubled reach, and credibility through mutual endorsement. At Waterproof Web Wizard, we specifically recommend co-marketing for small and medium-sized businesses with a documented agreement on goals, expenses, and leads, otherwise, both sides end up losing out.