// glossary entry

Consent Mode v2

What is Consent Mode v2?

Consent Mode v2 is Google’s framework for consent-based sharing of tracking data with Google Analytics, Google Ads, Floodlight, and Google Tag Manager. Consent signals (ad_storage, analytics_storage, ad_user_data, ad_personalization) control which data is transferred on a granular basis. Without Consent Mode v2, remarketing and conversion tracking are disabled once certain thresholds are reached. At Waterproof Web Wizard, we implement Consent Mode v2 using certified CMPs such as Usercentrics, Cookiebot, or Borlabs, with comprehensive documentation to meet GDPR and TTDSG compliance requirements.

// synonyms

  • Consent Mode
  • Google Consent Mode
Back to Glossary
Is the term still unclear?

Let's talk for 15 minutes

If a term in this glossary isn't entirely clear in the context of your project, or if you want to know whether the concept is relevant to your situation—just ask us. The initial consultation is free and non-binding.

Book an initial consultation Call: +49 751 95899217
Free No obligation 15 minutes