// glossary entry
Contextual Advertising
What Is Contextual Advertising?
Contextual advertising places ads based on the content context of a page, not on the user’s profile. A campaign for outdoor gear appears on hiking blogs, not on finance websites. With the end of third-party cookies and stricter data protection regulations, contextual advertising is regaining importance: relevance without tracking. At Waterproof Web Wizard, we particularly recommend contextual formats in cases where brand safety and GDPR compliance are more important than maximum personalization.
// synonyms
- Contextual Advertising
- Contextual Ads
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