// glossary entry

Conversion Optimization (CRO)

What is conversion optimization?

Conversion Optimization (CRO) is the systematic improvement of a website’s conversion rate based on data and user behavior. Data sources: GA4, heatmaps, session recordings, qualitative user tests, A/B tests. CRO often yields better results than simply increasing traffic: A 50 percent increase in conversions has a greater impact than a 50 percent increase in traffic when the budget is the same. At Waterproof Web Wizard, we work with prioritized hypotheses based on PXL or ICE scores and measure results using sound statistical methods, we don’t turn every hunch into a test, as that’s rarely worthwhile for smaller sites.

// synonyms

  • CRO
  • Conversion Rate Optimization
  • Conversion Rate Optimization
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