// glossary entry

CTR

What is CTR?

The CTR (click-through rate) is the ratio of clicks to impressions, expressed as a percentage. It shows how appealing a snippet, ad, or email is to the target audience. In Google Search Console, CTR is available by URL and query, making it the fastest way to optimize snippets. At Waterproof Web Wizard, we use CTR as a leading indicator: a low CTR despite a good ranking often indicates an inappropriate meta description or a lack of alignment with user intent.

// synonyms

  • Click-Through Rate
  • Click-through rate
  • Click-Through Rate
Back to Glossary
Is the term still unclear?

Let's talk for 15 minutes

If a term in this glossary isn't entirely clear in the context of your project, or if you want to know whether the concept is relevant to your situation—just ask us. The initial consultation is free and non-binding.

Book an initial consultation Call: +49 751 95899217
Free No obligation 15 minutes