// glossary entry

Customer Relationship Management (CRM)

What is Customer Relationship Management (CRM)?

Customer Relationship Management (CRM) refers to both the strategy and the software used for the structured management of all customer relationships. CRM brings together contacts, activities, quotes, orders, support tickets, and marketing consents. Systems such as HubSpot, Pipedrive, Zoho, and CentralStation are widely used by small and medium-sized businesses (SMBs). At Waterproof Web Wizard, we integrate CRM with website forms, online stores, and analytics via APIs, ensuring that every inquiry seamlessly becomes a trackable process and that decisions are based on real data rather than mental lists.

// synonyms

  • CRM
  • Customer Relationship Management
  • Customer Relationship Management
Back to Glossary
Is the term still unclear?

Let's talk for 15 minutes

If a term in this glossary isn't entirely clear in the context of your project, or if you want to know whether the concept is relevant to your situation—just ask us. The initial consultation is free and non-binding.

Book an initial consultation Call: +49 751 95899217
Free No obligation 15 minutes