// glossary entry

Entity (Search Engine Context)

Definition: A uniquely identifiable object in the Knowledge Graph, a person, company, place, or product. It has an ID that Google uses to distinguish it from other entities with the same name.

Everyday analogy: Like your tax ID. There are 200 Hans Müllers in Germany, but only one with your number.

How we use this: In the AI Visibility Audit, we check whether your brand is recognized as an entity. Without entity status, there can be no reliable AI citation.

// synonyms

  • Entity
  • Named Entity
Back to Glossary
Is the term still unclear?

Let's talk for 15 minutes

If a term in this glossary isn't entirely clear in the context of your project, or if you want to know whether the concept is relevant to your situation—just ask us. The initial consultation is free and non-binding.

Book an initial consultation Call: +49 751 95899217
Free No obligation 15 minutes