// glossary entry

Entity (Search Engine Context)

Definition: A uniquely identifiable object in the Knowledge Graph, a person, company, place, or product. It has an ID that Google uses to distinguish it from other entities with the same name.

Everyday analogy: Like your tax ID. There are 200 Hans Müllers in Germany, but only one with your number.

How we use this: In the AI Visibility Audit, we check whether your brand is recognized as an entity. Without entity status, there can be no reliable AI citation.

// synonyms

  • Entity
  • Named Entity
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