// glossary entry

Growth Hacking

What is Growth Hacking?

Growth hacking is a data-driven, experimental marketing approach aimed at achieving rapid, measurable growth with limited resources. Core methodology: hypothesis, rapid experimentation, evaluation, scaling, or rejection. Growth hacking traditionally originates from the SaaS and startup sectors. At Waterproof Web Wizard, we incorporate elements of this approach into projects for small and medium-sized businesses, for example, in landing page tests or onboarding flows. Growth hacking is not a substitute for strategy, but it acts as a catalyst for accelerating progress within a clear framework of objectives.

// synonyms

  • Growth Marketing
  • Growth Marketing
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