// glossary entry

Keyword Clusters

What is a keyword cluster?

A keyword cluster is a group of thematically and intent-related search terms that can be effectively covered on a single landing page. From 300 researched keywords, this might result in 15 clusters, each with a pillar topic. The basis for this is semantic similarity, shared ranking URLs in the SERP, and the same intent. At Waterproof Web Wizard, we don’t cluster keywords based on gut feeling, but rather on live SERP overlap using tools like SE Ranking or DataForSEO, the result is a robust content roadmap, not a list of topics based on guesswork.

// synonyms

  • Theme Clusters
  • Topic Clusters
  • Keyword Grouping
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