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Keyword targeting is the process of specifically aligning ads or content with the target audience’s specific search terms. In Google Ads, match types (exact, phrase, broad) determine which search queries trigger an ad. In SEO, keyword targeting is achieved through site architecture and content. At Waterproof Web Wizard, we take an intent-driven approach: not every high-volume term is relevant to us, but every term that aligns with our offering needs a dedicated landing page, otherwise, pages will cannibalize each other.
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// further reading
Internationale Websites scheitern oft an Geotargeting-Details, falsche hreflang-Tags, unklare Länder-Struktur, doppelte Inhalte. Die Folge: Google zeigt die falsche Sprachversion. Wir zeigen dir, welche Strukturen für mehrsprachige KMU-Websites funktionieren und welche technischen Stolperfallen unbedingt vermieden werden müssen.
Read moreIf a term in this glossary isn't entirely clear in the context of your project, or if you want to know whether the concept is relevant to your situation—just ask us. The initial consultation is free and non-binding.
