// glossary entry

Landing Page

What is a landing page?

A landing page is a standalone web page specifically designed to achieve a single conversion goal, an inquiry, download, appointment, or purchase. Unlike the homepage, it doesn’t cover a variety of topics but follows a clear line of reasoning: value proposition, evidence, addressing objections, and a call to action. At Waterproof Web Wizard, we build landing pages in TYPO3 or WordPress with clean tracking events, a clear page objective, and an A/B-testable structure, the goal is conversion, not artificial length.

// synonyms

  • Landing Page
  • Landing Page
  • LP
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