// glossary entry
Link Building / Outreach
Definition: Actively working to get external websites to link to your content, through guest posts, directory listings, personal outreach, and press releases.
Everyday analogy: It’s like word of mouth in a village. The more credible voices speak about you, the more likely Google is to pay attention.
How we use this: We review backlink profiles as part of our SEO audit. We recommend exercising caution with active link building, bad links do more harm than good.
// synonyms
- Link Building
- Outreach
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