// glossary entry
Microsite
What is a microsite?
A microsite is a small, focused website with just a few pages and its own navigation, often created for a campaign, a product, an event, or a sub-brand. It can be set up as a subdomain, a separate directory, or its own domain. The SEO pitfall: Authority-building efforts are duplicated, internal links are missing, and editorial content remains sparse. At Waterproof Web Wizard, we only recommend microsites if the content truly doesn’t fit on the main site, otherwise, dedicated landing pages on the core website are usually the cleaner choice.
// synonyms
- Mini-website
- Campaign Page
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