// glossary entry

Mobile Marketing

What is mobile marketing?

Mobile marketing encompasses all marketing activities specifically targeted at mobile devices, smartphones, tablets, and wearables. This ranges from mobile-optimized websites to push notifications, SMS campaigns, and app installations. For small and medium-sized businesses today, the mobile information phase determines which companies a potential customer even considers as a shortlist. At Waterproof Web Wizard, we assess mobile readiness before every campaign, focusing on load times, touch usability, and form fields.

// synonyms

  • Mobile Marketing
  • Smartphone Marketing
  • mMarketing
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