// glossary entry

Native Advertising

What is Native Advertising?

Native advertising is a form of advertising that blends into a platform’s editorial environment in terms of both visuals and content, sponsored articles on industry portals, promoted posts on social media, and advertorials in trade publications. Important: Clear labeling as advertising or “ad” is required by law. Native advertising is effective when the content actually provides added value, and ineffective when it’s merely traditional advertising in disguise. At Waterproof Web Wizard, we recommend native formats in B2B contexts where expert discussions and authority help convince the target audience.

// synonyms

  • Native Ads
  • Native Advertising
  • Sponsored Content
  • Advertorial
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