// glossary entry

Perplexity

Definition: An AI-powered search engine that formulates answers directly and provides links to sources. It competes with Google AI Overviews and ChatGPT Search.

Everyday analogy: Like a librarian who gives you the answer to your question and, at the same time, tells you which three books it’s in, unlike ChatGPT, which often omits the source.

How we use it: In the AI Visibility Audit, we run live queries against Perplexity Sonar-Pro to check whether your domain is cited as a source.

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