// glossary entry

PPC

What is PPC?

PPC (Pay-per-Click) is a billing model used in online advertising: The advertiser doesn’t pay for impressions, but rather for each actual click on their ad. The leading platforms include Google Ads, Microsoft Advertising, and social media channels such as Meta, LinkedIn, and TikTok. Good click prices depend on keyword selection, quality score, target audience, and landing page relevance. At Waterproof Web Wizard, we always consider PPC in conjunction with the landing page and conversion tracking, a cheap click without a conversion is just expensive traffic.

// synonyms

  • Pay-per-Click
  • Cost Per Click
  • CPC
Back to Glossary
Is the term still unclear?

Let's talk for 15 minutes

If a term in this glossary isn't entirely clear in the context of your project, or if you want to know whether the concept is relevant to your situation—just ask us. The initial consultation is free and non-binding.

Book an initial consultation Call: +49 751 95899217
Free No obligation 15 minutes