// glossary entry

SEO Relaunch

What is an SEO relaunch?

An SEO relaunch is a website relaunch that deliberately preserves the SEO foundation, meaning it avoids the usual 30 to 60 percent drop in traffic after going live. Key components: comprehensive URL inventory, 1:1 mapping to new URLs via 301 redirects, reuse of established metadata, preservation of structured data, a clean canonical strategy, and pre- and post-launch monitoring in Search Console. At Waterproof Web Wizard, we plan SEO relaunches with dedicated phases: audit, mapping, redirect plan, crawl simulation, soft launch, and monitoring, ensuring visibility is maintained or even grows.

// synonyms

  • Website Relaunch
  • SEO Migration
  • Relaunch
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