// glossary entry

Structured Data (Schema.org)

What is structured data?

Structured data is machine-readable markup of content based on the Schema.org vocabulary, typically stored as JSON-LD in the HTML head section. It enables Rich Results in Google, such as star ratings, FAQ snippets, event boxes, product prices, and breadcrumbs. Particularly relevant for B2B websites are the Article, Organization, LocalBusiness, FAQPage, BreadcrumbList, and Person schemas. At Waterproof Web Wizard, we automatically generate structured data from TYPO3 and validate it using the Google Rich Results Test, manual maintenance will come back to haunt you, if not sooner, then at the latest during the next editorial redesign.

// synonyms

  • Schema.org
  • JSON-LD
  • Structured Data
  • Rich Snippets
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