// glossary entry
Trust elements are visible trust signals on a website: reviews (e.g., ProvenExpert, Google, Trustpilot), certificates and seals, testimonials and case studies, concrete figures, press mentions, team photos with real names, quality seals, transparent pricing, and clear legal notice and privacy policy pages. For B2B decision-makers, these are often more influential in purchasing decisions than textual promises. At Waterproof Web Wizard, we deliberately place trust elements at decision points, not just as a logo bar in the footer, but right where objections or doubts arise. Trust isn’t claimed; it’s demonstrated.
// synonyms
// further reading
Topical Authority bedeutet: Google erkennt deine Website als Fachautorität zu einem Themenkomplex, und rankt dich entsprechend höher bei verwandten Keywords. Wir zeigen dir, wie du systematisch Topical Authority aufbaust, welche Content-Cluster dafür notwendig sind und wie die interne Verlinkung den Effekt verstärkt.
Read moreIf a term in this glossary isn't entirely clear in the context of your project, or if you want to know whether the concept is relevant to your situation—just ask us. The initial consultation is free and non-binding.
