Attribution in der KI-Suche: B2B-Marketing richtig messen
B2B-Käufer recherchieren in ChatGPT und Perplexity, ohne zu klicken. Deine Messung sieht die KI-Quelle nicht, du steuerst blind. So trackst du richtig.
Read more
// glossary entry
UTM parameters
What are UTM parameters?
UTM parameters are URL parameters that uniquely identify traffic from campaigns in Analytics, the five standard parameters are utm_source, utm_medium, utm_campaign, utm_content, and utm_term. They serve as the link between external advertising and internal performance measurement. Inconsistent naming severely dilutes data. At Waterproof Web Wizard, we use a documented UTM naming scheme for each client, a UTM generator, and automatic cleanup in GA4, otherwise, the same campaigns would appear in reports with a dozen different spellings.
// synonyms
- UTM
- Campaign Tracking
- Urchin Tracking Module
Is the term still unclear?
Let's talk for 15 minutes
If a term in this glossary isn't entirely clear in the context of your project, or if you want to know whether the concept is relevant to your situation-just ask us. The initial consultation is free and non-binding.