Attribution in der KI-Suche – B2B-Marketing richtig messen
B2B-Käufer recherchieren in ChatGPT und Perplexity, ohne zu klicken. Deine Messung sieht die KI-Quelle nicht – du steuerst blind. So trackst du richtig.
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UTM parameters
What are UTM parameters?
UTM parameters are URL parameters that uniquely identify traffic from campaigns in Analytics, the five standard parameters are utm_source, utm_medium, utm_campaign, utm_content, and utm_term. They serve as the link between external advertising and internal performance measurement. Inconsistent naming severely dilutes data. At Waterproof Web Wizard, we use a documented UTM naming scheme for each client, a UTM generator, and automatic cleanup in GA4, otherwise, the same campaigns would appear in reports with a dozen different spellings.
// synonyms
- UTM
- Campaign Tracking
- Urchin Tracking Module
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