Is your WordPress website past its prime—too slow, too cluttered, too reliant on a page builder? We’ll handle the relaunch seamlessly.
A WordPress relaunch isn’t just swapping one pre-made theme for another. We develop a custom theme tailored to your design specifications: clean PHP code, no reliance on page builders, fast loading times. Plus, a curated selection of plugins, SEO redirect mapping for all existing URLs, and a content migration with no data loss. Dennis Hüttner personally oversees every project. The team handles the implementation.
Relaunch Stack
No page builders, no bloated pre-made themes. We develop WordPress themes from scratch: custom themes built on Composer, using Tailwind CSS or Vanilla CSS depending on project requirements, with a curated selection of plugins. The result loads quickly, looks exactly like the design, and can be maintained without our help.
Content migration without data loss: existing content, images, and metadata are transferred. SEO redirect mapping ensures that all old URLs redirect to the new addresses—no dead links, no loss of ranking.
# WordPress Core: Latest major version · PHP 8.2+ # Theme (custom-built) theme: Custom theme · No page builder · No pre-made theme build: Composer · npm · Tailwind CSS · Vite php: Custom PHP · PSR-compliant · no framework overlays # Plugins (curated, minimal) seo: Yoast SEO performance: WP-Rocket or native caching security: Wordfence / Patchstack · WAF · 2FA backup: UpdraftPlus · daily backup # Migration content: Content + Media + Metadata · no data loss redirects: SEO redirect mapping for all URLs (301) # Hosting recommendation prio_1: all-inkl.com · Mittwald · Hetzner Cloud
Four areas
Four areas that go hand in hand. No theme swap without content migration, no migration without SEO redirect mapping.
We develop your WordPress theme from scratch according to your design specifications. No page builders, no Elementor, no Divi. Clean PHP code, Tailwind CSS, fully responsive. Fast, easy to maintain, and free of dependencies on third-party plugins.
Transfer all existing content: text, images, files, metadata, and custom fields. We check the database before the migration and clean up anything that needs to be cleaned up. No data loss, no manual follow-up work.
Every URL from the old website will be redirected to the new address using a 301 redirect. No broken links, no loss of rankings. We’ll set up the redirect mapping before the launch and verify it against Google Search Console after the site goes live.
During the relaunch, we review all installed plugins: removing unused ones, replacing insecure ones, and consolidating redundant ones. Next: WAF configuration, 2FA, and secure access. Security is an integral part of the relaunch, not an afterthought.
Process
No WordPress relaunch without an initial assessment. No go-live without SEO redirect mapping. Every phase has a clear deliverable.
// Step 01 / 4 · Dauer ~ 1–2 weeks
Assessment of the current website: plugin audit, performance measurement, SEO status (GSC data), design specifications, content structure. Result: a clear relaunch plan with a timeline and a fixed-price quote.
Deliverable · Relaunch Plan + Fixed-Price Quote
Service Provider · 40 pages
, 6 weeks · Fixed price
, anonymized
Prices
All prices are fixed following an analysis. €108/hour (net) in 15-minute increments. No fixed price without an initial assessment—we’ll review your existing website before providing a quote.
For small websites with up to 20 pages, 1 contact form, a simple theme, and no WooCommerce.
For websites with up to 60 pages, more complex themes, blog migration, plugin cleanup, and hardening.
For large websites (60+ pages), multilingual support, custom plugin development, and WooCommerce integration.
For individual relaunch components, theme customizations, and plugin development not included in the fixed-price packages.
About Dennis
Dennis Hüttner is the CEO of Waterproof Web Wizard GmbH. Since 2007, he has been managing WordPress websites for small and medium-sized businesses in the DACH region, from initial setup and site relaunches to ongoing maintenance. He performs every plugin audit himself and checks every redirect mapping before the site goes live. No account managers, no ticket system.
FAQ
Seven direct answers about pricing, theme development, SEO, and WooCommerce.
Starter package starting at €5,000, Business package starting at €12,000, Professional package starting at €25,000 (net) — fixed price following an analysis. Smaller individual modules on an hourly basis: €108/hour in 15-minute increments. During the free initial consultation, we’ll provide you with a reliable estimate.
No. We develop custom themes: clean PHP code, Tailwind CSS, and no reliance on page builders. The result is faster, easier to maintain, and can be further developed without our involvement.
Not with consistent SEO redirect mapping. Every URL on your old website will be set up with a 301 redirect to the new address. We create the redirect mapping before launch, test it thoroughly, and check Google Search Console for errors after go-live. No guarantee on rankings—but a clear commitment to clean redirects.
Starter: 3–4 weeks. Business: 5–8 weeks. Professional: 8–14 weeks. Depending on the speed of feedback and the volume of content. We plan realistically and communicate early on if the schedule changes.
Yes. Changing domains in conjunction with a relaunch is no problem—we’ll factor this into our redirect mapping and set up all the necessary redirects. Important: We’ll coordinate DNS changes and hosting configuration with you in advance.
Yes. Setup, customizations, a custom theme for the store, payment integration, and product migration. We calculate the cost of WooCommerce relaunches on a case-by-case basis depending on the number of products and the complexity of the store—please inquire during our initial consultation.
After the 30-day Hypercare period, you have a choice: continue on your own, pay by the hour for individual tasks, or sign up for a maintenance package (starting at €9.90/month) for ongoing support. The Professional Relaunch package includes 12 months of maintenance. Details: WordPress Maintenance.
We’ll take a look at your existing WordPress website: plugin audit, performance analysis, SEO status. You’ll receive a detailed assessment of the benefits of a relaunch and its cost. Free of charge, with no obligation.