// blog
We write about what we build for B2B mid-market companies every day: TYPO3, WordPress and data-driven SEO. Honest, technically sound, no funnel.
On March 27, Google launched the first major core update of the year. It has been active for six days and is expected to run until April 10. At the same time, there were two other updates in March. What’s behind them, who does it affect, and what advice do I give my clients? Here are the facts. Three Google updates in one month […]
Google has been rolling out a core update since March 27. During phases like this, I see two common mistakes. First mistake: panic. Everything gets changed. Often, things get worse. Second mistake: ignoring it. Two weeks later, the leads are gone. Here, I’ll show you my clear path between the two extremes. Short. Practical. Without the drama. What is this update anyway? […]
Right now on TikTok and LinkedIn, it looks like everyone is switching their business to AI. Claude instead of employees. Agents instead of processes. 400 pieces of content per week, automatically. I’ve been using AI tools daily in my work for over two years. Here’s what I’ve actually experienced. Why I’m writing this The AI hype is loud. The […]
TYPO3 v14.3 will be released as a Long-Term Support (LTS) version on April 21, 2026. Nine days later, free support for TYPO3 v12 will end. These are two dates that are relevant for every company with a TYPO3 website. Here’s what you need to do now. What happens on April 21? TYPO3 v14.3 LTS will be officially released on April 21, 2026, at […]
The Bitkom study from March 2026 includes a figure I often cite. Forty-one percent of German companies with 20 or more employees use AI. A year ago, that figure was 17 percent. That’s a doubling in twelve months. A second figure from the same study is more important to me. 68 percent of companies using AI employ the tools […]
In a nutshell: At Waterproof Web Wizard, we’ve been having the same initial conversations over and over again in recent months. A local business owner calls. He explains that the website isn’t delivering the results it should. And then the questions start. They’re always similar, always honest, and always clearly phrased. We’ve compiled these questions from our project tracking, from […]
Security Alert for TYPO3 14.2.0: Here's exactly what you need to do to ensure the update and cleanup go smoothly.
The BFSG has been in effect since June 2025. We explain who it affects, what it costs, and how you can make your website accessible.
In a nutshell: The March 2026 Google Core Update was completed on April 8. We’ve analyzed several client websites over the past three weeks and see a clear pattern: Sites with poor Core Web Vitals have lost visibility. Sites with good scores have gained ground. This isn’t new. What is new is […]
In a nutshell: What B2B companies actually outsource A WordPress website that hasn’t been updated in two years seems to work at first glance. Until it doesn’t. We see this regularly in projects: company websites with outdated plugins, missing backups, and an owner who can’t remember the last time they logged into the backend. Maintenance is […]
A question I hear in almost every initial consultation: “We have a fixed budget. Is SEO worth it, or does Google Ads make more sense?” The honest answer: It depends on your current situation. And in 2026, there’s a new factor to consider that many haven’t factored in yet. In a nutshell: What Google AI Mode means and why it’s important now […]
Where AI delivers real results in sales, and why 34% of small and medium-sized businesses fail. Concrete facts, reliable tools, no hype.
