// blog
Wir schreiben über das, was wir täglich für den B2B-Mittelstand bauen: TYPO3, WordPress und datenbasiertes SEO. Ehrlich, technisch fundiert, ohne Funnel.
The same SEO mistakes keep cropping up on SME websites—from duplicate content and broken redirects to hidden noindex tags. Each one costs you rankings and traffic, often without you even noticing. We’ll show you six common SEO mistakes and quick fixes to address them.
By 2026, local listings will be more important to small and medium-sized businesses than their own websites—Google Maps, Apple Maps, Bing Places, and business directories. Every consistent listing boosts your local visibility. We’ll show you which listings to prioritize, how to ensure NAP consistency, and where automation has the greatest impact.
Google treats job postings like product pages—clean schema markup, relevant keywords, and local signals determine visibility. If you rely on generic job descriptions, you’ll remain invisible in search results. We’ll show you how to turn a job posting into an SEO-effective recruiting page.
WordPress will remain the most popular CMS choice in 2026—but for many SME use cases, it’s either overkill or comes with ongoing costs. We’ll show you when a new WordPress website is truly worth it, when alternatives like Kirby or static sites are the better choice, and what ongoing costs you should realistically budget for.
Local SEO may sound technical, but putting it into practice is really just a series of small, consistent steps: Google Business Profile, reviews, local backlinks, and NAP consistency. We’ll show you how small and medium-sized businesses in your local area can attract more leads—without relying on out-of-town agencies that don’t understand the local customer base.
The SEO trends for 2026 are dominated by AI-driven overviews, stricter E-E-A-T requirements, and a noticeable shift toward zero-click results. If you don’t adapt now, you’ll lose visibility. We’ll show you the trends that really matter and which buzzwords you can safely ignore.
Nominations for web awards cost money, time, and sometimes even your dignity—without your actual customers ever knowing about it. We’ve participated in awards for years and are now drawing a clear line under it. Which awards bring real value to SMEs, which are pure vanity, and why we now focus on case studies instead of trophies.
A content strategy without a customer journey is like shooting in the dark—if you create content based on gut instinct, you’ll waste your budget. We’ll show you how to map content formats to each stage of the customer journey, which metrics really matter for each stage, and how to turn that into a content strategy that generates leads.
Google has hidden the total number of results in search results—seemingly a minor change, but in practice a sign of Google’s shifting strategy. We’ll show you what this move means for SEO strategies and how it affects visibility for small and medium-sized businesses.
WordPress file permissions are invisible—until they cause problems: plugins won’t install, updates fail, and media uploads are blocked. We’ll show you the correct settings for wp-config, directories, and files—secure, restrictive, and functional.
Automation and AI may sound like enterprise-level projects—but for small and medium-sized businesses, the biggest opportunities lie in routine tasks such as invoicing, email routing, and reporting. We’ll show you which automation solutions deliver the fastest ROI and where AI integration creates real business value rather than just being a buzzword.
By 2026, SEO will be the most important marketing channel for most SMEs—more predictable than social media, more cost-effective than ads, and more sustainable than influencer marketing. Yet many still underestimate its value. We’ll show you why SEO has become indispensable for B2B and B2C companies and which basics you should set up first.
