// glossary entry
Advertising Network
What is an advertising network?
An advertising network acts as an intermediary between advertisers and publishers by bundling and marketing ad inventory from many websites. Well-known examples include Google AdSense, Taboola, and Outbrain. Advantage: Reach without the need for individual negotiations. Disadvantage: Little control over placement and the brand environment. At Waterproof Web Wizard, we check before every campaign whether the context aligns with your brand, not every advertising network builds trust in your brand.
// synonyms
- Ad Network
- Ad Network
- Ad Network
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