// glossary entry

Affiliate Marketing

What is affiliate marketing?

Affiliate marketing is a partnership model in which external intermediaries (affiliates) recommend products or services to their target audience and receive a commission for each sale, lead, or click. Well-known networks in the DACH region include Awin, Belboon, and Tradedoubler. Advantage: Recommendations from third parties build more trust than self-promotion. At Waterproof Web Wizard, we recommend affiliate marketing only with credible partners, mass-market programs without quality control do more harm than good to the brand.

// synonyms

  • Affiliate Marketing
  • Affiliate Program
  • Dating Service
  • Referral Marketing
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