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Analytics

What is analytics?

Analytics refers to the systematic collection and analysis of digital data, from website traffic to conversion paths to campaign performance. The goal is to make decisions based on measurable metrics rather than gut feelings. In our day-to-day web work, we use GA4, Matomo, Plausible, and specialized tools like SE Ranking. At Waterproof Web Wizard, we set up analytics so that you retain control over your digital success, transparently, in compliance with the GDPR, and without a data graveyard.

// synonyms

  • Web Analytics
  • Digital Analytics
  • Data Analysis
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// further reading

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