// glossary entry

Analytics

What is analytics?

Analytik is the German equivalent of “analytics” and refers to the methodical process of translating complex data sets into actionable recommendations. It ranges from descriptive analytics (what happened) to diagnostic analytics (why) and on to predictive and prescriptive analytics (what will happen, what should we do). At Waterproof Web Wizard, we use analytics when a single dashboard is no longer sufficient, it transforms the flood of data into a solid basis for decision-making rather than mere reporting.

// synonyms

  • Data Analytics
  • Analytical Methods
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// further reading

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