// glossary entry

Customer Service

What is customer service?

Customer service encompasses all the services a company provides to its customers before, during, and after a purchase, advice, support, complaint management, service appointments, and self-service FAQs. In B2B, service quality directly determines referrals and contract renewals. A quick, clear response to problems retains customers, even if the initial issue was negative. At Waterproof Web Wizard, we recommend multi-tiered service structures: self-service for standard questions, and personal contact for complex issues, not the other way around.

// synonyms

  • Customer Service
  • Customer Service
  • Customer Support
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