// glossary entry
The sales funnel is a model of the purchasing process, from initial contact to closing the deal, typically broken down into stages such as awareness, interest, consideration, decision, and action. The funnel narrows toward the bottom because some prospects drop off at each stage. In B2B 2026, traditional linear funnel models are losing their relevance, purchasing decisions follow a looping process, involve multiple stakeholders, and involve a great deal of anonymous preliminary research. At Waterproof Web Wizard, we use funnel models as a guide, not as a rigid template, what matters is the quality of the touchpoints, not the organizational chart.
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// further reading
E-Commerce-Marketing unterscheidet sich fundamental von klassischem Website-Marketing, Conversion-Tracking, Warenkorb-Optimierung, Remarketing und Produkt-Feeds spielen die Hauptrolle. Wir zeigen dir die Strategien, die bei Online-Shops wirklich Umsatz treiben, und welche teuren Fehler B2B- und B2C-Shops vermeiden sollten.
Read moreDie Funnel-Conversion-Rate ist der Gradmesser für Marketing-Effizienz, wer sie verbessert, macht aus dem gleichen Traffic mehr Umsatz. Wir zeigen dir, an welchen Funnel-Stellen die häufigsten Leckagen entstehen, wie du sie misst und welche Optimierungen nachweislich die größten Rate-Sprünge bringen.
Read moreIf a term in this glossary isn't entirely clear in the context of your project, or if you want to know whether the concept is relevant to your situation—just ask us. The initial consultation is free and non-binding.
