// glossary entry
Definition: The one argument that sets your solution apart from all competitors. It must be relevant from the customer’s perspective, verifiable, and difficult to copy.
Everyday analogy: If every local bakery has “fresh rolls,” that’s not a USP. “Rolls from our own mill, made with grain from within a 30-km radius” is one.
How we use it: We refine the USP during every web design briefing. Without a clear USP, the website becomes generic, and generic sites don’t convert.
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// further reading
Web-Usability ist kein kosmetisches Detail, unverständliche Navigation, langsame Ladezeiten und unklare CTAs verlieren täglich Kunden, die bereits auf deiner Seite waren. Wir zeigen dir, wie du deine Website kritisch auf Nutzerfreundlichkeit prüfst und welche Quick-Fixes die größte Conversion-Wirkung entfalten.
Read moreIf a term in this glossary isn't entirely clear in the context of your project, or if you want to know whether the concept is relevant to your situation—just ask us. The initial consultation is free and non-binding.
